Omschrijving

I can help teams get clarity, ship faster, and make better product decisions.

With 12+ years of experience across consumer tech, navigation, and ML-driven media, I’ve led product initiatives at Spotify (600M+ users), TomTom (1B+ km/year) and scaled startups such as Smytten (0 → $10M ARR).

Through my freelance practice First Principles, I partner with founders and product teams to provide senior judgment, structure, and momentum — without the cost of a full-time hire.

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Product Strategy & Discovery

Problem definition, JTBD, customer insights
Value proposition & narrative shaping
Prototyping & 0→1 product definition

Roadmapping & Execution

Roadmap creation & prioritisation
Product rituals (planning, reviews, alignment)
Cross-functional collaboration with design, engineering & data
Experimentation & validation

Interim & Fractional Leadership

Fractional Head of Product (10–15 hrs/week)
Coaching PMs, designers & cross-functional teams
Scaling product processes, clarity & delivery

GTM, Positioning & Launch

Product narrative, messaging & positioning
Launch strategy (pricing, channels, communications)
ICP definition & activation flows
GTM alignment across Product, Marketing & Sales

Branche-expertise

Talen

Engels
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

Mollie
Senior Product Marketing Manager
juli 2025 - Vandaag (11 maanden)
Amsterdam, Netherlands
• Leading GTM, pricing, and communication strategy for a new flagship product line.
• Driving cross-functional alignment across Product, Marketing, and Sales to maximize launch impact.
GTM Strategie voor productlancering
Spotify
Senior Product Manager
mei 2022 - juli 2025 (3 jaren en 2 maanden)
Amsterdam, Netherlands
• Owned Unified Media Playback strategy for 600M+ MAUs across Music, Podcasts, Audiobooks, and AI DJ.
• Music Videos: Led playback infra expansion (Android, iOS, TV) → global launch.
• Lossless Audio: Managed licensing, infra, and pricing strategy for Premium tier launch.
• Audio Mixing: Spearheaded AI/ML-based platform enabling seamless playlist transitions.
• Shipped features that significantly improved acquisition, retention, and consumption KPIs.
Strategie voor productlancering KPI's en meetmethoden definiëren en controleren Product management Strategic planning
TomTom
Senior Product Manager
februari 2019 - mei 2022 (3 jaren en 3 maanden)
Amsterdam, Netherlands
• Launched AmiGO – TomTom's first online navigation app, scaled to 42 countries across Android, iOS, Android Auto & CarPlay.
• Grew usage to 1 B+ kms driven annually.
• Managed 3 direct reports while leading the Online Navigation app team.
• Expanded into B2B by integrating enterprise navigation use cases.
Groeistrategie Market entry strategie Product management GTM Strategic planning