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Malt Strategy
Malt Strategy
Zlatina DechevaZD

Zlatina Decheva

Strategic Event Producer & Creative Director

€ 400/dag
Amsterdam, NL
3-7 jaar
Strategisch Eventmanagement
Creatieve Conceptontwikkeling
Budgetbeheer & Financiële Planning
Brand Activation
Workshop Facilitatie

Gemiddelde responstijd: 1 uur

Over Zlatina

I offer a rare convergence in the event industry: the eye of a designer and the mind of a financial strategist.

While many organizers focus only on logistics, I focus on the Emotional Impact of your event,how your guests feel from the moment they walk in. However, I believe a high-concept experience must be grounded in commercial reality.

With a background in both Interior Design and Finance, I ensure your event delivers on two levels:

The Experience: Creating immersive, culturally attuned environments that connect people.

The ROI: Executing every concept with technical precision, transparency, and strict fiscal responsibility.

I don't just make events look beautiful; I make them work.

  • Engels

    Vloeiend

  • Nederlands

    Beperkte professionele capaciteit

  • Bulgaars

    Tweetalig / moedertaal

Kan op locatie werken
Amsterdam (tot 50km)

Werkervaring

  • Orenda / ZZP’er
    Founder & Creative Facilitator | "One Creative Day" & "We Are All Unique"
    CULTUUR
    augustus 2021 - juni 2023 (1 jaar en 10 maanden)
    Amsterdam, Nederland
    Founded a creative movement that evolved from a pilot workshop ("One Creative Day") into a city-funded community initiative ("We Are All Unique") in Nieuw-West Amsterdam.

    Key Achievements:

    Program Design: Developed a workshop curriculum using color theory and non-verbal storytelling to help women in high-stress environments build resilience and emotional intelligence.

    Community Leadership: Scaled the project to foster connection in diverse neighborhoods, partnering with organizations like Bright Fame and WIN Academy.

    Event Production: Curated and organized the "My Personal Growth" exhibition, managing venue logistics, art installation, and the opening night experience for the local community.

    Impact: Created a space cited by participants as "a place of warmth, presence, and courage," directly improving community mental wellbeing.
    Strategisch Eventmanagement Workshop Facilitatie Creatieve Conceptontwikkeling Microsoft Excel/ Canva /Photoshop /corel draw /ai /Social Media Marketing Workshop Facilitation/ Coaching Art Direction /Relative Management
  • La Fleur Beauty
    Brand Activation Manager
    GEZONDHEID & WELLNESS
    mei 2022 - december 2024 (2 jaren en 7 maanden)
    Amsterdam, Nederland
    Event Producer & Stylist

    Spearheaded the full-cycle production of the Grand Opening and 1-Year Anniversary for a luxury beauty brand in Amsterdam.

    Key Achievements:

    Strategic Launch: Managed red-carpet logistics, VIP guest flow, and ribbon-cutting protocols to establish a premium brand image.

    Experience Design: Curated high-energy "Instagrammable" moments (confetti drops, champagne towers) that drove significant social media engagement.

    Vendor Coordination: Managed catering, AV, and decor teams under strict timelines to deliver a seamless guest experience.
    Strategisch Eventmanagement Brand Activation Leveranciersmanagement Event Styling Logistiek Management
  • Strategic Event Producer | Zlatina Decheva
    Strategic Event Producer & Creative Director
    KUNST & AMBACHTEN
    november 2025 - Vandaag (7 maanden)
    Amsterdam, Nederland
    Strategic Event Producer & Creative Director | Bridging Creative Vision with Financial Discipline

    Delivering high-concept events grounded in commercial reality for corporate and private clients.

    Key Responsibilities:

    Financial Strategy: Managing budgets and ROI analysis, ensuring creative concepts are executed with fiscal responsibility.

    Operational Mastery: Overseeing end-to-end logistics for off-sites, team building, and private celebrations.

    Bridging Worlds: Combining the "Designer Eye" (Interior Design background) with the "Financial Mind" (Business background) to deliver efficiency without compromising the guest experience.
    budgetbeheer Conceptontwikkeling ROI-analyse Strategisch Eventmanagement Logistiek Management

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Opleidingen

  • WO Master in Elektronica en Micro-elektronica Faculteit: Computerwetenschappen en Engineering
    Burgas Free University – Bulgarije
    2005
    Elektronische systemen en microcomponenten: ontwerp, analyse en toepassing Digitale en analoge schakelingen: ontwikkeling en optimalisatie Micro-elektronische technologieën: sensoren, chips, embedded systemen Signaalverwerking en automatisering: technische toepassingen in industrie en communicatie Software-integratie in hardware-ontwerp: programmeren van embedded systemen Onderzoek en innovatie: deelname aan technische projecten en laboratoriumwerk Toepassing in energie, telecom en industriële automatisering
  • MBO niveau 4 tot HBO – Economisch Management
    Private Vocational Trade College /Bulgarije
    2009
    Bedrijfsadministratie en boekhouding Handelsmanagement en klantgericht werken Marketing en commerciële communicatie Personeelsbeheer en organisatieontwikkeling Praktische vaardigheden in bedrijfsvoering en ondernemerschap
Bekijk de opleidingen die Zlatina heeft gevolgd

Vaardigheden

Microsoft Excel/ Canva /Photoshop /corel draw /ai /Social Media Marketing
Workshop Facilitation/ Coaching Art Direction /Relative Management

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