Viviana Scappatura

• •Partnering with executive leadership to drive design strategy and product development for premium stationery, paper goods, and celebration collections. Leading the full creative lifecycle from concept direction to production execution across categories including journals, paper plates, giftable paper products, and seasonal celebration assortments. Ensuring alignment with brand positioning, commercial objectives, and premium quality standards across US and EU markets.

• ● Lead the design and development of premium licensed paper products, including decorative box sets, reusable totes, stationery, and gift items for brands like Papyrus and Trina Turk.

• ● Oversee a team of designers, providing mentorship, feedback, and support to foster a collaborative and innovative work environment.

• ● Conduct market research to identify trends, consumer preferences, and competitive analysis to inform design decisions.

• ● Collaborate with cross-functional teams to create detailed product specifications and design concepts for submission to manufacturing partners.

• ● Manage project timelines, budgets, and resources to ensure timely and cost-effective delivery of product lines.

• ● Present design concepts and product proposals to senior management and stakeholders, articulating the vision and strategic rationale.

• ● Oversee the pre-production and production phase by coordinating with factories, managing timelines, and finalizing specifications to ensure quality and efficiency in production.

• ● Identify and establish relationships with production facilities to optimize manufacturing processes and drive cost-effective.

• ● Develop detailed design layouts for tableware, packaging, and other home goods, using exceptional design skills to create highquality, visually appealing layouts.