Over Thinh
I turn complex marketing problems into revenue-generating systems that run themselves.
What excites me is discovering what's possible when you combine first-principles thinking with hands-on execution. After 10 years as an operator helping companies like Robeco, Bol.com, ABN AMRO, and Equans build their growth systems — like the email optimization framework that improved CTRs by 2% across 17 international markets, I've learned that the best solutions come from doing the work, not just talking strategy.
What I'm building now:
- Revenue-focused marketing systems that actually move the needle
- CRO frameworks that continuously improve based on real data
- Content creation processes that scale without losing quality
- Growth operations that connect marketing, sales, and customer success
My approach: Build it, test it, learn from it, share what works and what does not.
I'm obsessed with reverse-engineering complex problems and finding elegant solutions that drive results.
Currently building AI-powered marketing assistants and automation workflows that accelerate what we're already doing well
The exciting part? I'm learning this stuff in public. Building systems, documenting discoveries, and sharing wins and failures as they happen. It's faster learning through accountability and transparency.
Ready to explore what's possible when proven growth principles meet emerging AI tools? Let's build something interesting together.
Core Expertise:
- Email Marketing & Automation • Conversion Rate Optimization • Growth Operations
- AI-Powered Content Systems • Marketing Analytics & Testing • Revenue Attribution
Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Kan op locatie werken
Utrecht (tot 30km)
Werkervaring
- RobecoEmail marketeer a.iPRIVATE EQUITYjanuari 2025 - Vandaag (1 jaar en 5 maanden)Rotterdam, NetherlandsScaled international email operations across 17 markets while driving measurable performance improvements
- Orchestrated monthly newsletter production for 17+ international teams, ensuring brand consistency across diverse markets
- Designed and executed A/B testing framework that improved open rates by 10% and CTRs by 2% through data-driven optimization
- Built standardized email workflows that reduced production time by 75% while maintaining quality across all regions
- Trained local marketing teams on best practices, creating scalable processes that outlasted my direct involvement
- EquansB2B Marketeer a.iCIVIELE TECHNIEK & BOUWKUNDEfebruari 2024 - Vandaag (2 jaren en 4 maanden)Bunnik, NetherlandsBuilt AI-powered marketing infrastructure for Energy Transition initiatives, focusing on Congestion Management and Electrification
- Led marketing strategy for high-impact Energy Transition themes, positioning Equans as thought leader in sustainable infrastructure
- Developed and implemented 4 custom AI writing assistants: LinkedIn copywriter, whitepaper assistant, case study generator, and landing page optimizer
- Trained Marketing & Sales teams on AI tool adoption, reducing content creation time by 80% while improving consistency
- Currently expanding AI implementation across all marketing workflows, building scalable systems for enterprise-level content production
- Non-profit VietConnectMarketeer and TreasurerCULTUURoktober 2024 - Vandaag (1 jaar en 8 maanden)Eindhoven, NetherlandsCommunity leadership combining marketing expertise with financial stewardship for Vietnamese-Dutch community
- Volunteer marketing lead for 500+ member community, managing all digital presence and engagement strategies
- Full-stack marketing execution: content creation, web development, email campaigns, and community engagement
- Financial oversight as treasurer, ensuring transparent budget management and sustainable community growth
- Built content systems that increased community engagement by 100% while maintaining authentic cultural connection
Aanbevelingen
Wees de eerste die Thinh aanbeveelt
Help deze freelancer om te schitteren door te vertellen hoe het is om met hem of haar te werken.
Deze freelancerprofielen matchen ook met zoekopdracht.
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Opleidingen
- Growth HackingGrowth Tribe2017Growth Tribe Academy is Europe’s first Growth Hacking Academy. Backed by the Universities of Amsterdam (UvA, VU, HvA), Amsterdam Center for Entrepreneurship (ACE), Facebook, VC Peak Capital and Catawiki. It is a collective of growth hackers, lean marketers, data scientists and traction experts.
- Master of Science (MSc), Business Administration - EntrepreneurshipVrije Universiteit Amsterdam2013Lean Startup; Entrepreneurship and Innovation; Entrepreneurship, Institutions and Corporations; Strategy, Control and Design; E- Business Development
Diploma's
- Digital LeadershipGrowth Tribe2022
- Hubspot Agency Partner CertificationHubspot2022