Talita Marques

Designed a comprehensive design system that streamlined the entire company workflow, significantly accelerating the development phase. Created components that are ready for both Figma and Webflow, ensuring everything is more efficient, faster, and pixel-perfect. Employed user-centered design principles to craft intuitive and user-friendly interfaces. Converted user research insights into actionable design recommendations, enhancing overall user experiences. Collaborated effectively with development teams to ensure the practicality and execution of design solutions. Earned recognition for producing visually appealing, user focused designs that boosted user engagement and conversion rates. Maintained a strong commitment to delivering high-quality final products that align with user needs and strategic objectives. Utilized design principles and market research to develop compelling branding materials, such as logos, visual assets, and style guides.

Excelled in a diverse design role with expertise in print, digital, video editing, and book cover design. Collaborated with marketing teams to meet strategic goals. Balanced multiple design disciplines for high-quality results. Aligned design projects with marketing strategies.

As Senior Illustrator at Gocase, I led and contributed to high-impact illustrations for products, marketing, and retail experiences, managing a global team across Amsterdam and Fortaleza. I created original artwork for tech accessories and social media, featured in Amsterdam Fashion Week and Lollapalooza Brazil pop-ups. I collaborated with e-commerce to align visuals with user behavior insights, enhancing my skills in user research and retail design.

Highlights:

• Created original product and campaign illustrations for a global audience

• Led international illustration teams

• Designed visuals for major events like Amsterdam Fashion Week and Lollapalooza

• Developed indoor signage for pop-up stores

• Integrated illustration with user research and e-commerce flows