Shirl L.

• Managed D2C product lifecycle and stock performance, analyzing inventory levels based on demand signals to optimize operational efficiency and support sales growth in the market and sales channels.

• Built a KPI dashboard integrating inventory value and aging for cross-functional reporting, which identified under-performing areas for cost-effective management and reduced the overstock of slow-moving products by 10%.

• Coordinated product rollout and inventory availability with supply chain and commercial teams, ensuring product readiness and seamless alignment for campaign timelines.

• Managed storefront operations for Michelin's WeChat store to support the brand's business growth in the private sector, improving user conversion through optimized product assortment and customized operational strategies.

• Analyzed campaign data on user behavior and sell-through for seasonal updates, and worked with the marketing team to drive user engagement through targeted promo strategies, achieving 165% of the sales target.

• Reported overall performance analysis and data-driven insights to clients, ensuring support for strategic decisions that fueled business growth.

•Led end-to-end product launches for 15+ seasonal collections, coordinating with sales, product, and supply chain to align on timelines, resource allocation, and fulfillment, which achieved CNY 21 million in GMV.

•Identified process bottlenecks in the fulfillment and built operational functions for new product lines, which greatly optimized the customer experience and business revenue, generating a GMV of CNY 3 million within 2 months.

•Proactively developed SOPs to standardize the operational process and information flow across teams, and improved ERP functions to automate configuration and order processing, significantly improving data consistency and operational efficiency.