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Malt Strategy
Malt Strategy
Rich LoenRL

Rich Loen

Fractional CMO & Brand Strategy Consultant

€ 950/dag
Nijmegen, NL
8-15 jaar
AI Automation
Branding
Go-to-market strategie (GTM)
Klantrelatiebeheer (CRM)
Klantsegmentatie en -analyse

Gemiddelde responstijd: 1 uur

Over Rich

Three-time CMO with 20 years of building global premium brands at Nike, Jordan Brand, and Philips. Now founder of Unreal Personas, an AI media network I'm building solo from Nijmegen.

I'm AI-native — I run Claude Code, agentic workflows, and the full generative production stack (Kling, Higgsfield, Seedance, Topaz) daily. Beyond brand strategy, I produce hyper-realistic generative video and imagery at scale.

What I bring to clients: premium brand judgment combined with AI-native execution speed. Faster creative cycles, lower production costs, and content possibilities most teams aren't yet exploring.

Available for fractional CMO mandates, brand strategy projects, AI-driven content production, and senior marketing advisory.
Mode en cosmetica
Sport
Vrije tijd, recreatie en amusement
Pers en media
Sociale netwerken

  • Engels

    Tweetalig / moedertaal

  • Nederlands

    Tweetalig / moedertaal

Uitsluitend remote
Werkt voornamelijk remote

Werkervaring

  • Unreal Personas
    Founder & CEO
    juni 2025 - Vandaag (1 jaar)
    Nijmegen, GE, Netherlands
    We own and operate 100 hyper-realistic AI personas — each with a distinct personality and growing social audience — that brands hire for UGC campaigns with zero friction. We are not a content agency; we are a portfolio of compounding media assets disrupting the €40B UGC industry.
    AI Agent AI Automation Brand content Branding Higgsfield suite
  • Syndicate of Vigilantes
    CMO
    VERMAAK & VRIJE TIJD
    februari 2023 - december 2025 (2 jaren en 10 maanden)
    Amsterdam, Netherlands
    End responsible for all global marketing-related matters. From product launch to brand presence.

    Syndicate of Vigilantes is a highly immersive thrilling GPS-location-based mobile game that in no way can be pigeonholed.

    Mind-blowing outdoor PvE & PvP missions, building clans or going solo, disrupting others’ missions: Syndicate of Vigilantes will be a real-life Play-and-Earn action game with RPG & FPS features that will take Augmented Reality to the next level. Reporting directly to the CEO.
    Storytelling Branding Go-to-market strategie (GTM) pitch deck AI Agent
  • Bold Smart Lock
    CMO
    juni 2024 - maart 2025 (9 maanden)
    Utrecht, Nederland
    Developing Marketing Campaigns. Coaching Team in terms of Strategy/Message. Elevating brand presence.
    Go to Market Black Friday Branding Digitale marketing Brand content
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Opleidingen

  • M.Sc.InternationalMarketing
    King's College London
    2010
    M.Sc.InternationalMarketing
  • B.Ec.Media&EntertainmentManagement
    University of Applied Sciences
    2008
    B.Ec.Media&EntertainmentManagement

Vaardigheden

Digitale marketing
AI Agent

Categorieën