Pablo Romero

Integrated into client teams to orchestrate high-priority projects, blending strategic vision with hands-on execution. Executed multiple summer retail pop-up activations for Havaianas in 2024, combining brand storytelling with impressive commercial results.

Promoted to lead EMEA brand marketing strategy and oversee execution across Social, Influencers, PR, Paid Media, Partnerships, and Events. Led a team of 7 marketing experts, managing an annual marketing budget exceeding €10M and fostering a collaborative, high-performing environment. Successfully repositioned the Crocs brand in Europe through a comprehensive full-funnel strategy, with progress monitored via continuous brand tracking. Developed the product collaborations framework, ensuring the sell-out of all product launches. Pioneered the implementation of region-first media and activation frameworks, significantly enhancing Crocs' visibility and impact in key markets. Executed over 10 branded summer experiences, boosting audience engagement and brand presence throughout Europe.

Formulated a comprehensive 3-year wholesale marketing strategy and developed a framework for profiling partners, reactivating Selfridges, Citadium, and La Rinascente, securing key partnerships with JD Sports and Footlocker. Led a team of 5 regional marketers to execute targeted strategic plans and campaigns, overseeing a budget exceeding €5M across wholesale channels. Boosted ROAS by an average of 20% year-on-year across strategic accounts through co-created campaigns and localized media plans.