Niels Clément Coudon

Spearheaded digital innovation by enhancing customer experiences and strengthening brand presence online. Increased e-commerce sales by optimizing our product portfolio and establishing new partnerships within the EU market and internationally. Explored innovative digital channels while implementing cutting-edge digital tools and solutions. Developed engaging brand narratives, translating them into effective marketing strategies. Promoted transparency in ESG initiatives, demonstrating a commitment to sustainable practices.

Sales: Expanded the French market through strategic sales channel development and partnerships. Maintained high-growth trajectory through integrated marketing mix strategies. Pioneered successful marketplace entries. Grew the French market threefold from 2018 to 2021. Marketing: Directed creative communication strategies and visual content. Developed lasting collaborations with reseller networks and media contacts. Increased online visibility through multifaceted campaigns. Branding: Enhanced the company's vision and mission through branding initiatives. Spearheaded "One Lamp, Two Trees," a novel sustainable B2B program, motivating resellers to participate in tree planting. Conceptualized and delivered a new website

Oversaw operations as Country Manager for France while also handling major client relationships. Played a key role in developing the second-largest market, after the core Benelux region. Developed and implemented online marketing campaigns, utilizing integrated marketing mix approaches. Improved the digital customer experience through the introduction of a new drop shipping service aligned with a B2B webshop and a B2B ordering application for on-site customer engagement and industry events.