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Nerea Del RíoND

Gemiddelde responstijd: 1 uur

Over Nerea

I’m a CRM and digital marketing professional with 6+ years of experience helping companies grow through lifecycle marketing, customer journeys, and data-driven campaigns.

I’ve worked both in scale-ups and large international companies, building marketing systems from scratch and optimizing performance across multiple markets. Today, I focus on helping businesses improve their CRM strategy, increase engagement, and drive revenue.

If you need help with your CRM strategy, lifecycle marketing, or improving your customer journeys, feel free to reach out.
  • Engels

    Tweetalig / moedertaal

  • Spaans

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  • Catalaans

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Kan op locatie werken
Ámsterdam (tot 50km)

Werkervaring

  • Frases Group - Sports Direct/Sports World
    CRM Senior Specialist EMEA
    E-COMMERCE
    januari 2024 - Vandaag (2 jaren en 5 maanden)
    Amsterdam, Netherlands
    I joined the European team when the CRM structure was still at a very early stage. My role was to build and scale the CRM ecosystem from scratch across 24 European markets.

    What I did:
    • Built the full CRM infrastructure: lifecycle flows, automated journeys, and newsletters
    • Created and managed the CRM calendar aligned with commercial and trading plans
    • Localized and scaled campaigns across multiple European markets
    • Defined segmentation strategies to improve targeting and personalization
    • Continuously optimized performance through A/B testing and analytics
    • Collaborated with teams like Analytics, Paid Media, SEO, and Trade

    Results:

    +77% CRM revenue growth YoY
    +106% YoY increase in sessions
    +66% database growth YoY
    Customer Journey A/B Testing E-commerce CRM Email marketing
  • Drillster BV
    B2B Digital Marketing Specialist
    ONDERWIJS & E-LEARNING
    februari 2020 - januari 2024 (3 jaren en 11 maanden)
    Utrecht, Netherlands
    At Drillster, I worked on different digital marketing channels, which gave me a strong foundation in full-funnel marketing.

    What I did:
    • Managed website content and user experience improvements
    • Conducted competitor analysis and brand positioning research
    • Led the creation of a completely new website together with an external agency
    • Designed and executed multi-channel campaigns (email, content, website)
    • Supported product launches with tailored user journeys and messaging
    • Worked on paid campaigns creation and optimization with an agency

    This experience helped me understand how to connect brand, content, and performance marketing into one consistent strategy.
    Email marketing Customer Journey Site wordpress Google Analytics B2B SaaS

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Opleidingen

  • MBA Master's
    EAE Business School
    2022
    MBA Master's
  • University of Barcelona
    2020

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