Omschrijving

I combine expertise in human behavior, psychology, and design to help organizations develop innovative strategies, products, and systems. With experience in research, consulting, and creative practice, I translate complex insights about people into practical solutions that drive innovation and change.

Talen

Nederlands
Tweetalig / moedertaal
Engels
Vloeiend

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

sofatutor
Freelance Localization & Digital Marketing Specialist
ONDERWIJS & E-LEARNING
april 2026 - Vandaag (2 maanden)
Localized website and advertising content for sofatutor’s Dutch market, including translation, copywriting, and adapting campaign messaging for local audiences.
Digitale marketing
WALLIEN
Founder & Director
SPORT
januari 2020 - Vandaag (6 jaren en 5 maanden)
Amsterdam, Netherlands
Entrepreneur and founder of an international organization, combining leadership, mental resilience, strategic decision-making, product design, creative director, art director and digital operations.

Experience leading creative direction and launching brands, with a portfolio demonstrating both artistry and commercial impact.

Deep technical knowledge of garment construction, textiles, and manufacturing processes; performance-driven.

Multidisciplinary expertise with experience in apparel and additional knowledge of accessories.

Excellent communication skills, with the ability to translate complex manufacturing constraints into actionable creative direction for teams and clients.

Expertise in branding and marketing.
Interdisciplinary thinking across psychology, biology, design, and strategy
ZZP Madeleine Wallien
Strategy Consultant
GEZONDHEID & WELLNESS
januari 2014 - januari 2019 (5 jaren)
Amsterdam, Netherlands
Founded and led both an NGO and a private company aimed at redesigning healthcare systems around people living with dementia.

Translated patient needs into scalable programs implemented within healthcare organizations.

Worked as an independent consultant, managing client relationships and delivering human-centered projects from concept to execution.
Human-centered insight into behavior, development, and decision-making Turning complex insights into clear strategies and practical solutions