Katia Luebbert

- 20 + years of business-experience within the FMCG and FinTech industry in various sales and marketing functions.

- Brand expert with a strong strategic mindset and a passion for creativity.

- Consumer-centric mindset throughout the complete customer lifecycle

- Holistic marketeer with a business mindset, big-picture thinking and hands-on mentality

- 10 years of brand stewardship in the Coca-Cola Company, creating brands from scratch and waking up sleeping beauties

- 5 years of creative leadership for the PayPal DEATCH market, creating award-winning 360° marketing campaigns that turned PayPal from a button into the most trusted consumer brand in Germany

- Strategic and creative origin of various global PayPal campaigns (e.g. Covid response, various Holiday campaigns)

- Multi-lingual background with strong negotiation and collaboration skills shaped in global matrix organisation

- Authentic leader with a pragmatic working-style and doer-mentality

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