Omschrijving

I work at the intersection of AI, GTM strategy, and commercial execution, helping companies build revenue systems that are practical, scalable, and actually get used.

Over the last several years, I’ve worked across enterprise sales, GTM strategy, AI driven products, and commercial operations, helping B2B companies improve how they generate pipeline, position products, and scale revenue. More recently, my focus has shifted toward building AI enabled GTM infrastructure by combining automation, workflows, data, and human execution into systems that create measurable commercial impact.

What interests me most is not AI for the sake of AI, but how it can improve the way teams actually operate. Most companies do not struggle because of a lack of ideas, they struggle because execution becomes fragmented across Product, Marketing, Revenue, and Operations. That gap between strategy and execution is where I tend to do my best work.

My experience spans:

• AI native GTM strategy and execution

• Revenue infrastructure and commercial process design

• Enterprise sales and multi stakeholder deal development

• AI adoption and workflow integration

• Pipeline generation and outbound systems

• Cross functional alignment between Product, GTM, and Revenue teams

I enjoy working in environments where things are still being built, refined, and challenged, especially in companies navigating growth, AI adoption, or evolving market positioning.

Outside of work, I spend a lot of time exploring how AI is reshaping commercial teams and operational workflows, speaking at industry events, mentoring sales professionals, and building practical systems that simplify complex GTM problems.

Good strategy matters. Good execution is what drives improvement.

Talen

Engels
Tweetalig / moedertaal
Roemeens
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

Straker
VP GTM, AI and Strategy
HIGHTECH
juni 2025 - Vandaag (1 jaar)
Amsterdam, Nederland
• ● Defined and reset GTM direction for an AI platform with no clear commercial motion, aligning Product, Marketing and Revenue around ICP, target markets, customer priorities and growth execution.
• ● Built core commercial infrastructure across pricing, onboarding, pipeline generation and performance visibility, shifting execution from ad hoc activity to a more scalable sales motion.
• ● Designed and operationalised an AI-driven revenue intelligence workflow to support signal-based account prioritisation, lead generation, message development and pipeline creation.
• ● Led multi-market GTM experiments, using direct market feedback to refine customer targeting, messaging, product positioning, sales motion and customer adoption.
• ● Developed practical AI revenue use cases focused on prospecting efficiency, customer targeting, account prioritisation and measurable commercial impact.
• ● Partnered with Product, Marketing and Revenue teams to connect customer feedback, product direction, commercial priorities and revenue opportunities.
• ● Built clearer customer-facing messaging and commercial narratives to support market education, sales conversations and pipeline creation for AI-led solutions.
• ● Established external thought leadership on AI adoption for revenue leaders, with 2026 speaking engagements at CRO World Summit and Amsterdam AI Summit.
GTM Strategy Revenue Management Commercial strategy AI Automation Process Optimisation
SleekGrowth Sales Consulting
Founder
HIGHTECH
mei 2025 - Vandaag (1 jaar en 1 maand)
Amsterdam, Nederland
• ● Advise B2B SaaS and technology companies on GTM strategy, sales process design, pipeline development, customer expansion and commercial execution.
• ● Help founders and commercial leaders diagnose growth blockers, clarify ICP, sharpen messaging and build scalable sales operating models.
• ● Support hands-on sales expansion by building pipeline, shaping strategic opportunities and improving conversion from target account to qualified opportunity.
• ● Translate high-level commercial goals into practical workflows, operating rhythms, dashboards and measurable execution plans.
• ● Design sales and customer success processes to improve pipeline development, onboarding, account expansion and team productivity.
• ● Create and deliver training programmes focused on sales capability, qualification discipline, leadership effectiveness and execution rhythm.
• ● Help early-stage commercial teams turn unclear market opportunities into stronger target account plans, sales messaging, pipeline actions and performance measures.
GTM Strategy Process Optimisation Commercial strategy Process Improvement AI Automation
Unbabel
VP of Strategic Accounts
HIGHTECH
januari 2022 - mei 2025 (3 jaren en 4 maanden)
Amsterdam, Nederland
• ● Led enterprise sales and strategic account growth, achieving 190% quota attainment in the first year through consultative selling, value-based solutions and disciplined commercial execution.
• ● Increased average deal size by 150% and improved customer retention by 20% by aligning enterprise solutions to customer priorities and measurable business outcomes.
• ● Managed senior stakeholder and C-suite relationships, identifying expansion opportunities and shaping long-term commercial growth strategies.
• ● Built scalable account and sales processes that improved cross-functional alignment between Sales, Customer Success, Product and Operations.
• ● Led strategic customer discussions and account planning activities to strengthen retention, expansion and long-term revenue growth.
• ● Strengthened execution discipline across strategic accounts through clearer goal-setting, opportunity management, internal collaboration and business review rhythms.
• ● Coached commercial team members on opportunity strategy, customer engagement, account growth and disciplined execution against revenue goals.
• ● Acted as a senior commercial bridge between customer priorities, internal delivery capability, product feedback and revenue growth opportunities.
Commercial strategy Revenue Management Process Optimisation Process Improvement Customer Loyalty/ Retention