Over Jordi
I’m a product and operations expert with 10+ years of experience at Yandex – a leading European tech company and operator of ride-hailing, carsharing, and e-commerce platforms. At Yandex I built and scaled mobility services with €220M+ annual revenue and 4.3M+ MAU. I specialize in car subscription models, franchise operations, fleet-based platforms, and B2B SaaS. I help companies bring new products to market, improve unit economics, and grow sustainably through scalable product and ops systems.
My portfolio:
Engels
Tweetalig / moedertaal
Spaans
Beperkte professionele capaciteit
Russisch
Tweetalig / moedertaal
Kan op locatie werken
Amsterdam (tot 50km), Rotterdam (tot 50km)
Werkervaring
- Yandex Inc.VP of ProductsSOFTWAREPRODUCTIEfebruari 2023 - Vandaag (3 jaren en 4 maanden)Madrid, SpanjeLed product strategy and roadmap for a multi-product mobility and fleet business with 16K+ cars, 4.3M MAU, and €220M+ annual revenue. Owned business outcomes end-to-end, including growth, retention, unit economics, and feature delivery. Collaborated cross-functionally with engineering, design, ops, and legal to drive consistent UX and monetization improvements. Owned Product Lines (P&L, growth, monetization):• Car Subscription (€47.5M revenue / €9M profit): Scaled an existing long-term rental product into a standalone, profitable business line. Strengthened unit economics through dynamic pricing, buyout options, and automation; increased retention and customer lifetime value.• B2B SaaS Platform for Corporate Clients (€20M+ revenue): End-to-end, scalable fleet-management software with AI-based telematics and analytics; enabled enterprise clients to optimize costs, billing, and utilization.• Franchise & Aggregator Expansion (€32M revenue): Expanded the fleet by 10K cars and launched 8 new cities through two scalable product initiatives – a franchise model and a B2B SaaS platform for partners. Built a partner ecosystem and operating model to grow the platform without CAPEX, enabling real-time control of pricing, fleet operations, and vehicle functions via API integrations.
- YangoProduct ConsultantDIGITAAL BUREAU & IT-CONSULTANCYmaart 2023 - maart 2024 (1 jaar)Dubai City, Verenigde Arabische EmiratenYango Drive is an international car rental marketplace launched by the Yango team in the UAE. As a product consultant, I helped shape and accelerate the launch of the B2C platform in Dubai — from early-stage product strategy and go-to-market planning to iterative product design and team structure.- Advised on MVP design, focusing on onboarding flows, key user journeys, and launch-critical features.- Shared best practices from Yandex Drive on unit economics, fraud prevention, and dynamic pricing.- Contributed to go-to-market discussions, including target audience segmentation, growth channels, and retention mechanics — supporting early traction and market adaptation
- Yandex Drive Car-sharingHead of ProductDIGITAAL BUREAU & IT-CONSULTANCYnovember 2020 - februari 2023 (2 jaren en 3 maanden)Madrid, SpanjeBuilt and led the Car Subscription vertical from MVP to a high-scale mobile product with €18.6M revenue, €3.9M profit, 50k+ MAU, and 70% monthly retention. Fully owned product strategy, roadmap, delivery, and success metrics. Scaled the cross-functional team from 5 to 20+ people.• Validated product direction through user research and customer development; launched MVP in under 3 months, reducing acquisition cost by 40% through organic and in-app channels.• Improved checkout conversion 3× by redesigning catalog and car card UX, simplifying pricing logic, and adding trust mechanics; reduced churn via onboarding fixes and clear early-exit rules.• Increased upsell revenue share to 7% with integrated services (washing, relocation, insurance); introduced LTV-based billing and antifraud system, cutting overdue cases 10× and driving repeat usage.
Aanbevelingen
Wees de eerste die Jordi aanbeveelt
Help deze freelancer om te schitteren door te vertellen hoe het is om met hem of haar te werken.
Deze freelancerprofielen matchen ook met zoekopdracht.
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Opleidingen
- Executive MBA — Corporate program for VTB executivesGraduate School of Management St. Petersburg State University2014Executive MBA — Corporate program for VTB executives
- Human resources managerState University — Higher School of Economics2011Top-ranked Russian university, with a focus on organizational development, HR strategy, and business transformation.