Ivo Eman

As a Senior Expert at McKinsey & Company, I lead large scale analytics consultancy projects for consumer goods and retail clients worldwide, leveraging consumer and shopper data to drive growth strategies in the areas of pricing, promotions, assortment and marketing. In addition, I am responsible for road mapping our solution offering and lead our global analytics team of consumer insights specialists.

Key achievements include:

• Leading large scale consumer-focused consultancy projects for prominent global consumer goods and retail clients, directly engaging with C-level executives. These projects cover diverse topics such as assortment optimization, pricing/promotion strategies, product innovation, basket analysis, shopper targeting, store segmentation, and marketing optimization.

• Designing and implementing cutting-edge tools and methodologies to optimize growth strategies in the consumer goods space. These bespoke analytics approaches provide invaluable insights into shopper behaviour, facilitating shopper segmentations, econometrics models, machine learning-based optimizations for pricing and promotions, and product innovation. These innovative tools have earned accolades as "best in class" from the Promotion Institute (POI), underscoring their quality and transformative impact.

• Fostering the growth and excellence of a dynamic and expanding diverse global team across multiple geographies, comprising dedicated data scientists and engineers

• Becoming the global expert in consumer insights and analytics, building an extensive internal and client network, and acting as a trusted advisor to clients and colleagues.

I started my tenure at McKinsey as an expert in the marketing analytics group, where I led projects focusing on consumer insights for CPG and retail clients globally. Through this role, I gained extensive experience and expertise in various domains, including as pricing, assortment, marketing and understanding consumer needs. Driven by my passion for innovation, I actively contributed to developing new analytics approaches to optimize revenue growth strategies. My efforts and achievements in these areas led to my promotion to Senior Expert.

Cmotions is a marketing analytics company where I led customer experience and loyalty projects for clients in diverse industries such as banking, insurance, and retail. I developed strategic roadmaps that enhanced market presence and promoted sustainable growth. I also guided clients in using their customer data and external datasets to make data-driven decisions, helping them uncover potential opportunities. Additionally, I contributed to advancing data science literacy by delivering comprehensive training through the Cmotions Academy, empowering individuals and organizations to navigate the complexities of data science effectively.