Over Harold
I scale B2B marketing and GTM organizations to measurable growth, from startup to publicly listed. More than 30 years of experience in B2B SaaS, enterprise software and IT: started in solution sales, grew into sales management and international marketing leadership. Built and sold companies along the way. Today I continue that entrepreneurship as an interim and fractional service provider.
That combination defines how I work and collaborate: strategic thinking combined with team development and hands-on execution, always focused on commercial growth across Benelux and EMEA.
Active AI user and implementer since early 2023, as a productivity lever and accelerator in content production, lead qualification, analysis and agentic workflow automation.
Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Kan op locatie werken
Utrecht (tot 50km)
Werkervaring
- Intershop Communications AGInterim Head of Marketing EMEAE-COMMERCEjanuari 2015 - Vandaag (11 jaren en 6 maanden)Jena, DuitslandPublicly listed enterprise B2B e-commerce SaaS (€40M+ revenue) • via TouchPoint Marketing ◦ engagement varied from 2 to 5 days/week over its duration, depending on challenges and needs▪ From TCV to ARR: EMEA €3M → €15M (5x growth) — on average 20 new customers per year at ~€700K ACV▪ Built the EMEA marketing team from zero to 8 FTE; set up a full demand engine (inbound, outbound, ABM, field, partner) across Benelux, DACH, UKI, Nordics, Italy and Spain▪ Reduced CAC by 50% by integrating CRM, marketing automation, intent data and AI into one revenue operations stack▪ Repositioned Intershop from product-led to customer- and value-driven; redesigned positioning, personas and buyer journeys and established supporting content marketing▪ Launched the B2B Frontrunners community and the Raise the Bar flagship event program; established reference and NPS programs; activated the Microsoft partnership▪ Deployed performance marketing (paid search, paid social) and PR/analyst relations as additional growth and visibility channels
- TouchPoint Marketing BVFractional CMO| Interim VP MarketingCONSULTANCY & AUDITINGjanuari 2002 - Vandaag (24 jaren en 6 maanden)Utrecht, NederlandOwn firm for part-time, fractional and interim commercial leadership for B2B SaaS and technology▪ Implemented agentic AI workflows for content production, lead qualification and reporting; campaign time-to-market from months to weeks (-80%)▪ Fractional CMO and interim VP Marketing for multiple B2B clients across Benelux and EMEA▪ Guided clients through commercial transformation, demand generation and sales marketing alignment
- FullFact (acquired by Decide4Action)Interim Marketing DirectorSOFTWAREPRODUCTIEjanuari 2017 - januari 2020 (3 jaren)'s-Hertogenbosch, NederlandPost-bankruptcy restart of a B2B SaaS company for manufacturers · 1–3 days/week, varying over the engagement · via TouchPoint Marketing▪ Subscription ARR: €1.5M → €6M (4x growth) in just over two years at ~€125K ACV — company sold to Decide4Action▪ Built the full commercial foundation from zero: positioning, ICP targeting, messaging and a full-stack demand engine▪ Deployed performance marketing (paid search, paid social) and PR for lead and pipeline growth
Aanbevelingen
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Opleidingen
- Digital Marketing Strategy for ExecutivesColumbia Business School2023Digital Marketing Strategy
- Organizational Change & DevelopmentNijenrode Business2002Nijenrode University