Over Frank
Innovative and results-driven Growth Strategist / Marketing Director with over 8 years of experience in leading cross-functional teams on growth and e-commerce projects. Expert in leveraging technology to drive business growth, with a strong background in data analysis, growth hacking, and digital product optimization. Recognized for pragmatic approach and ability to innovate at the intersection of marketing and technology.
Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- QuattMarketing Directornovember 2022 - Vandaag (3 jaren en 7 maanden)Amsterdam, NetherlandsAchievements:◆ Led the marketing team to establish Quatt as a market leader in the Netherlands through strategic oversight and innovative marketing practices.◆ Implemented a comprehensive rebranding and repositioning, significantly enhancing brand recognition and market reach.◆ Expanded acquisition channels, incorporating referrals, partner networks, video marketing, offline initiatives, and local events, as well as maximizing the impact of comparison websites.◆ Introduced and implemented marketing automation, optimizing efficiency and ensuring consistent messaging across various platforms.◆ Utilized advanced tools like ChatGPT to maintain a uniform tone of voice across all communications, enhancing brand consistency and customer engagement.◆ Conducted systematic optimization of the acquisition and activation funnel with tools like Hubspot CRM, Hotjar, and VWO experiments, improving the customer journey and experience.◆ Championed a data-driven approach with the creation of comprehensive dashboards and the implementation of Customer Satisfaction (CSAT) measurement, guiding strategic decision-making.
- Reliving.nlHead of Growthapril 2022 - november 2022 (7 maanden)Amsterdam, NetherlandsResponsible for:◆ Product optimisation of web & app (Ideation, testing, analysing)◆ Marketing (budget allocation, strategy, channels, managing agencies)◆ Reporting of all commercial results (revenue, activation, retention etc.)◆ Growth marketing development (activation, retention, revenue, referral) Achieved:◆ x2 higher overall conversion rate◆ 4 times lower CAC◆ Overall revenue increase of x2
- ElevatorFounder / Headjanuari 2020 - april 2022 (2 jaren en 3 maanden)Amsterdam, NetherlandsFounder of Elevator: data driven growth marketing and product optimisation. Team of upto 12 FTE. Responsible for proposition, team & product development.- Fonk150: Best small growth agency 2022 (8,6)- Fonk150: Top3 small growth agency 2021 (8,2) Clients: Nu.nl, KPN, ACTCommodities, Rituals, Deliverect, Amaze, Snappcar, Renault, Deutsche Telekom, G-Star and many more
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Opleidingen
- Bachelor of Multimedia, Crossmedia, Communication, Marketing, Big Data, New MediaNoordelijke Hogeschool Leeuwarden2013Bachelor of Multimedia, Crossmedia, Communication, Marketing, Big Data, New Media