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Femke MarcarFM

Femke Marcar

Manager media strategy and media buying

€ 680/dag
Utrecht, NL
8-15 jaar

Gemiddelde responstijd: 1 uur

Over Femke

Campaign Management
I handle campaigns from A to Z. I work with creatives or find freelancers in my own network. I brief the data specialists and test their work and I analyze the results and provide clear conclusions that are understandable for everyone.

Media Buying
I have experience with various ad management systems (Meta, TikTok, Snapchat, DV360, Spotify, YouTube - Google search and I are less friendly) and contacts with different publishers in the Netherlands and Belgium.

Project Management for Campaigns
Aligning media and creation, efficient budget management, providing briefings, coordinating with the client and internal teams.

Managing a Team of Media Specialists

Assistance with Pitches and Tenders
I have guided and executed multiple tenders and pitches.


Brand portfolio:
Subaru * Arval Netherlands and Belgium (BNP Paribas) * Regiobank * ABNAMRO * Hotelschool The Hague * Universiteit Leiden * Medialane (Holland Zingt Hazes, Andre Hazes, Disney in Concert) * Atlas Uitgevers * Pluim Uitgevers * Plus Magazine * Sanoma * CPNB * NS Publieksprijs * Koninklijke Bibliotheek * NBTC * Tefal * Sorbo * Quooker

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Campagnemanagement
Ik regel van A tot Z campagnes. Ik werk met creatieven of zoek freelancers in mijn eigen netwerk. Ik brief de dataspecialisten en test hun werk en ik analyseer de resultaten en kom met heldere conclusies die begrijpelijk zijn voor iedereen.

Media inkoop
Ik heb ervaring met verschillende ad management systemen (Meta, TikTok, Snapchat, DV360, Spotify, Youtube - Google search en ik zijn minder goede vrienden) en contacten bij verschillende publishers in Nederland en België.

Projectmanagement voor campagnes
In lijn brengen van media en creatie, efficiënt budgetbeheer, briefings verzorgen, afstemming met klant en interne teams.

Aansturen team van mediaspecialisten

Hulp bij pitches en tenders
ik heb meerdere tenders en pitches begeleid en uitgevoerd



  • Nederlands

    Tweetalig / moedertaal

  • Engels

    Vloeiend

  • Frans

    Beperkte professionele capaciteit

Kan op locatie werken
Utrecht (tot 40km)

Werkervaring

  • Key Agency
    Head of media - MT member
    DIGITAAL BUREAU & IT-CONSULTANCY
    februari 2023 - februari 2023
    Amsterdam, Nederland
    - Developed and implemented media strategies.
    - Led a small team of paid media specialists and closely worked together with the data and analytics team for tagging and analysis.
    - Supervise and train paid media specialists in various ads management systems (Meta, Google, TikTok, Youtube, DV360, Spotify etc.)
    - Responsible for project management of media projects.
    - Managed clients' media budgets, optimizing media spends according to campaign goals across various channels such as display (DV360), social media channels and Google.
    - Established and maintained strong relationships with clients and media vendors.

    Social Advertising Social Media Advertising DV360 Google Ads Google Analytics Project Management Account Management Media Strategy media buying Display Campaign development & execution Team Management LinkedIn advertising
  • MassMovement
    Media director
    DIGITAAL BUREAU & IT-CONSULTANCY
    juni 2016 - december 2022 (6 jaren en 7 maanden)
    Amsterdam, Nederland
    - Developed and implemented paid media strategies, ensuring successful planning and execution.
    - Media buying on platforms such as Meta, Google, Youtube, Spotify, DV360, TikTok and Snapchat.
    - Created comprehensive tagging plans and delegated tasks to data specialists, ensuring accurate and timely execution.
    - Account and project management responsible for several clients.
    Social Media Advertising Social Advertising Facebook Advertising Meta advertising Google Analytics Google advertising media strategy media buying Media inkoop TikTok advertising Spotify advertising Workshops Project Management Project Planning Account Management LinkedIn advertising
  • MassMovement
    Marketing- en social media manager
    DIGITAAL BUREAU & IT-CONSULTANCY
    september 2011 - mei 2016 (4 jaren en 9 maanden)
    Amsterdam, Nederland
    - Responsible for agency marketing and PR.
    - Developed and executed social media strategies for clients.
    - Managed and optimized multiple social media platforms by creating and curating compelling content and monitoring analytics.
    - Collaborated with internal teams, including graphic designers and copy.
    Social Media Social Media Management Social Advertising Content Marketing Content Strategy content strategie

Aanbevelingen

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Opleidingen

  • Master Theater- Film en Televisiewetenschap
    Universiteit van Utrecht
    2001

Diploma's

  • Cookieless Advertising
    Beeckestijn Business School
    2022
  • Copywriting
    Hogeschool van Amsterdam
    2013

Vaardigheden

Categorieën