Omschrijving

Growth-focused marketing leader with 25+ years of international experience in B2B marketing, demand generation and revenue operations. Trusted advisor to SaaS, consulting and professional services teams looking to eliminate commercial friction and accelerate predictable growth. Experienced in scaling revenue operations, funnel marketing and paid advertising across B2B, tech, IT and professional services markets. Proven ability to design, localize, and optimize high- converting funnels, manage multi- channel ad budgets,and drive KPI- focused growth in international markets. Combines strategic vision with hands-on execution to align sales, marketing and delivery teams for measurable results. Proven track record in building systems that align marketing and sales, improve pipeline visibility, and modernise the buyer journey.

Talen

Engels
Tweetalig / moedertaal
Nederlands
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Haarlem (tot 50km)

AimFirst B.V.
Founder and CEO
januari 2009 - Vandaag (17 jaren en 5 maanden)
• Designed and launched multi-step funnels (opt-in, VSL, sales pages, onboarding) achieving up to 30% opt-in rates and €50K+ monthly recurring revenue for clients.
• Managed multi-channel ad campaigns across Meta & LinkedIn achieving CPL reductions of up to 35%.
• Developed KPI dashboards to monitor CAC, LTV, ROAS, and churn, enabling real-time optimization.
• Led the integration of Agentic AI framework for hyper-personalized marketing at scale, automating content generation, funnel personalization, and follow-up sequences to improve conversion rates.
• Coordinated distributed teams across sales, delivery, and creative functions to execute high-velocity campaigns.
• Delivered direct response strategies for high-ticket offers (€3K–€50K) in multiple markets.
• Supported teams in 22+ countries across tech, SaaS, pharma, and professional services.
Full funnel Marketing Agentic AI DIRECT RESPONSE & PERFORMANCE MARKETING KPI & METRICS TRACKING (CAC, CPL, LTV, ROAS, CHURN) Digital Marketing
Fellowmind
Fractional Marketing Director
januari 2024 - januari 2025 (1 jaar)
Led performance marketing and funnel enablement across multiple business units.
• Strengthened pipeline visibility and buyer journey relevance through modular campaign assets
• Directed cross-market marketing initiatives for B2B tech and consulting clients.
Client Journey Management Full funnel Marketing DIRECT RESPONSE & PERFORMANCE MARKETING Go-to-market Strategy Digital Marketing
SnelStart
Senior Growth Strategist
januari 2020 - januari 2025 (5 jaren)
Implemented a new customer acquisition system.
• Achieved 24% net subscriber growth YoY
• Delivered 50–60% funnel conversion rates and 4.8 ROI
• Developed and optimised automated funnel journeys across LinkedIn, YouTube, Meta, and Google
Full funnel Marketing Client Journey Management CRM & MARKETING AUTOMATION