Omschrijving

I am an experienced Product Manager based in Amsterdam with 5+ years of experience. I have a proven track record of driving conversion rate improvements and business growth on both mobile and web platforms.

My background spans the B2C travel industry at Booking.com and the B2B Fintech sector, where I have gained experience in highly regulated environments (Customer Due Diligence and KYC processes,..).

I can help define and execute product strategy by leveraging data, user research, and A/B testing. I am experienced at managing cross-functional teams working in Scrum and supporting them with product delivery.

Branche-expertise

Talen

Italiaans
Tweetalig / moedertaal
Frans
Tweetalig / moedertaal
Engels
Vloeiend

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

Booking.com
Product Manager, Marketing
DIGITAAL BUREAU & IT-CONSULTANCY
april 2024 - Vandaag (2 jaren en 2 maanden)
Amsterdam, Netherlands
• Owned and led the product strategy and roadmap for the Car Rental (Web) and Accommodations Landing Screens (App), serving millions of weekly visitors via paid and organic marketing channels.
• Drove significant conversion rate improvements and higher booking profitability through iterative A/B testing and optimisation initiatives.
• Collaborated cross-functionally with PPC and SEO teams to enhance bidding ROI and organic search performance, generating double-digit increases in organic traffic while addressing customer needs identified via user research.
• Defined vision and strategy for personalised app landing experiences by integrating ML models and Gen AI tools, delivering tailored recommendations for key segments such as family travellers.
• Launched a new landing page for travelers seeking airport accommodations, leveraging user insights and driving a 4% increase in conversion rate.
• Delivered high-impact landing pages for major marketing campaigns (UEFA, Black Friday, MLB), reaching millions of users and contributing to revenue growth, brand awareness, and new customer acquisition.
• Streamlined A/B testing processes by implementing sequential testing and proxy metrics on lower-traffic pages, resulting in a 30% faster experimentation cycle and accelerated learning.
Payconiq International,
Product Owner
januari 2022 - maart 2024 (2 jaren en 2 maanden)
Amsterdam, Netherlands
• Led two Scrum teams for a total of 14 engineers: Merchant (B2B) and Back-office teams.
• Collaborated with international stakeholders and UX to define product strategy and roadmap, leveraging data-driven insights.
• Automated contract encoding (2500+/month) via API integration with the Payconiq back-office tool, reducing merchant onboarding time by 40% and saving 3 FTE/year in operational costs.
• Launched a self-service feature enabling merchants to generate new payment QR codes from their portal, reducing support requests by 15% and directly driving transaction growth.
Finelia Software,
Associate Product Manager
maart 2020 - september 2021 (1 jaar en 6 maanden)
Paris, France
• Served as the main point of contact for key enterprise accounts, directly engaging with treasurers and CFOs to streamline their financial operations via the Finelia SaaS platform.
• Crafted the product strategy leveraging market insights and customer feedback, closely collaborating with engineers and testing the software in a fast-paced 8-person company to secure new accounts and drive revenue growth.