Over Dounia
Senior Brand Strategist | Ex-BMW Group Portfolio Strategy | Board-Level Workshop Facilitator
For 7 years, I facilitated strategic decision-making with BMW Group's Board of Management across five premium brands simultaneously: Rolls-Royce, BMW M, MINI, BMW Motorrad, and core BMW.
I specialize in helping multi-brand luxury companies solve portfolio architecture challenges, the same strategic tensions BMW navigates between ultra-luxury (Rolls-Royce), performance (M), lifestyle (MINI), and volume premium positioning.
What I bring from BMW:
- 20+ multi-day strategic workshops with C-suite executives
- Portfolio brand architecture across €50K-€500K+ product segments
- Competitive luxury market analysis (visual storytelling, consumer research)
- Translating brand strategy into tangible customer experiences
- Cross-cultural brand development (Europe, MENA, Asia-Pacific)
Current focus sectors:
Automotive, yachting, hospitality, luxury real estate, motorsport, high-end jewelry
How I work:
- Strategic portfolio workshops (2-3 days, facilitated with leadership teams)
- Brand architecture diagnostics & roadmaps (2-4 weeks intensive)
- Ongoing strategic advisory retainers
Consulting rates:
Standard advisory: €1,800/day
Workshop facilitation: €2,000-2,500/day
Project-based pricing available for comprehensive engagements
Based in Netherlands | Available for EU, UK & MENA luxury brands
(Note: BMW work subject to NDA - references available upon request)
Nederlands
Tweetalig / moedertaal
Duits
Vloeiend
Engels
Tweetalig / moedertaal
Frans
Basiskennis
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- IndependentStrategic Brand & Portfolio Advisormaart 2024 - Vandaag (2 jaren en 3 maanden)Specializing in multi-brand portfolio architecture, competitive positioning, and cross-functional alignment for luxury companies in yachting, hospitality, and motorsport sectors. Recent engagements include strategic workshops for luxury agencies and hospitality brands across Europe.
- BMW GroupSenior Designstrategistseptember 2018 - maart 2023 (4 jaren en 6 maanden)Munich, GermanyFacilitated strategic portfolio workshops with C-suite and Board of Management across BMW, MINI, Rolls-Royce, and BMW Motorrad.• Led 20+ multi-day workshops aligning engineering, design, marketing, and strategy teams on product positioning• Developed portfolio simplification methodology creating unified brand frameworks• Conducted qualitative consumer research and competitive analysis across global luxury markets• Specialized in BMW Motorrad brand strategy and premium lifestyle positioning
- BMWDesign Benchmarking Strategistoktober 2017 - september 2018 (11 maanden)Munich, DuitslandLed comprehensive design benchmarking research across automotive and luxury categories to inform strategic positioning.• Conducted large-scale competitive landscape analysis for premium and luxury markets• Developed trend analysis frameworks connecting design movements to consumer behavior• Created visual intelligence reports for senior leadership and cross-functional teams
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Opleidingen
- Master of Science in Strategic Product DesignDelft University of Technology2015Master of Science in Industrial Design Engineering
- Bachelor of Science Industrial DesignEindhoven University of Technology2012Bachelor of Science in Industrial Design Engineering