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Dounia BourjilaDB

Dounia Bourjila

Luxury Portfolio Strategist

€ 2.084/dag
Amsterdam, NL
8-15 jaar

Gemiddelde responstijd: 1 uur

Over Dounia

Senior Brand Strategist | Ex-BMW Group Portfolio Strategy | Board-Level Workshop Facilitator

For 7 years, I facilitated strategic decision-making with BMW Group's Board of Management across five premium brands simultaneously: Rolls-Royce, BMW M, MINI, BMW Motorrad, and core BMW.


I specialize in helping multi-brand luxury companies solve portfolio architecture challenges, the same strategic tensions BMW navigates between ultra-luxury (Rolls-Royce), performance (M), lifestyle (MINI), and volume premium positioning.


What I bring from BMW:

- 20+ multi-day strategic workshops with C-suite executives
- Portfolio brand architecture across €50K-€500K+ product segments
- Competitive luxury market analysis (visual storytelling, consumer research)
- Translating brand strategy into tangible customer experiences
- Cross-cultural brand development (Europe, MENA, Asia-Pacific)

Current focus sectors:
Automotive, yachting, hospitality, luxury real estate, motorsport, high-end jewelry

How I work:
- Strategic portfolio workshops (2-3 days, facilitated with leadership teams)
- Brand architecture diagnostics & roadmaps (2-4 weeks intensive)
- Ongoing strategic advisory retainers

Consulting rates:
Standard advisory: €1,800/day
Workshop facilitation: €2,000-2,500/day
Project-based pricing available for comprehensive engagements

Based in Netherlands | Available for EU, UK & MENA luxury brands

(Note: BMW work subject to NDA - references available upon request)
  • Nederlands

    Tweetalig / moedertaal

  • Duits

    Vloeiend

  • Engels

    Tweetalig / moedertaal

  • Frans

    Basiskennis

Kan op locatie werken
Amsterdam (tot 50km)

Werkervaring

  • Independent
    Strategic Brand & Portfolio Advisor
    maart 2024 - Vandaag (2 jaren en 3 maanden)
    Specializing in multi-brand portfolio architecture, competitive positioning, and cross-functional alignment for luxury companies in yachting, hospitality, and motorsport sectors. Recent engagements include strategic workshops for luxury agencies and hospitality brands across Europe.
    Luxury brand management Executive workshop facilitation Portfolio Management
  • BMW Group
    Senior Designstrategist
    september 2018 - maart 2023 (4 jaren en 6 maanden)
    Munich, Germany
    Facilitated strategic portfolio workshops with C-suite and Board of Management across BMW, MINI, Rolls-Royce, and BMW Motorrad.

    • Led 20+ multi-day workshops aligning engineering, design, marketing, and strategy teams on product positioning

    • Developed portfolio simplification methodology creating unified brand frameworks

    • Conducted qualitative consumer research and competitive analysis across global luxury markets

    • Specialized in BMW Motorrad brand strategy and premium lifestyle positioning
  • BMW
    Design Benchmarking Strategist
    oktober 2017 - september 2018 (11 maanden)
    Munich, Duitsland
    Led comprehensive design benchmarking research across automotive and luxury categories to inform strategic positioning.

    • Conducted large-scale competitive landscape analysis for premium and luxury markets

    • Developed trend analysis frameworks connecting design movements to consumer behavior

    • Created visual intelligence reports for senior leadership and cross-functional teams

Aanbevelingen

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Opleidingen

  • Master of Science in Strategic Product Design
    Delft University of Technology
    2015
    Master of Science in Industrial Design Engineering
  • Bachelor of Science Industrial Design
    Eindhoven University of Technology
    2012
    Bachelor of Science in Industrial Design Engineering

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