Deborah P.

Packaging: Development of innovative creative concepts that stand out on shelves, tailored to meet each client’s specific needs. Creation of still-life compositions and direction of photoshoots to deliver visually striking results.

Branding: Creation of logos, brand manuals, and visual systems bringing brands to life across multiple platforms.Creative AI Integration: Integration of cutting-edge AI tools like Midjourney, Firefly, and ChatGPT to enhance project outcomes and streamline creative processes.

Clients: Affinity, Gallo, Kolln, Eagle, Uriach, etc.

Joined as a Middleweight Designer; promoted to Senior Designer in December 2020.

Core Business: Packaging & Branding Design.

Conceptualized and executed innovative packaging designs from initial ideas to final production, ensuring alignment with client branding and market positioning.

Led art direction of my own projects, and coordinating photographic shoots to create high-quality visuals. Enhanced visual appeal through retouching, still-life photography, etc, meeting industry standards and client expectations.

Facilitated client meetings and presentations, effectively communicating design concepts and strategies to enhance client relationships.

Developed strategic thinking for complex product ranges and families, ensuring cohesive branding across multiple products.

Created impactful brand identities and visual systems, producing key visuals that resonate with target audiences and drive brand recognition.

Notable Clients: Danone, Florette, PepsiCo, JDE, Salvat, Affinity, Torras, Pescanova, Perrigo, Consum, Lidl, Henkel, Colacao, among others.

Developed creative concepts, designs, variations, still-life compositions, and retouching.

Assisted in creating brand identities and visual systems.Produced impactful key visuals.

Clients included Nestlé, Puleva, Cerealis, Día, Mercadona, Aldi, Solis, Buitoni, San Miguel, Biográ, and Cinfa.