Omschrijving

Digital experience designer with 17 years of experience. I care about craft as much as strategy. I've worked across agencies and large organisations, hands-on and in leadership, early-stage and established. I build teams, lay foundations and make sure design contributes measurably to the product. Hands-on when needed, strategic when it counts.

Talen

Nederlands
Tweetalig / moedertaal
Engels
Vloeiend

Voorkeuren voor werkplek

Kan op locatie werken

Haarlem (tot 50km)

Action
UX Lead
september 2025 - Vandaag (9 maanden)
Building design maturity in a retail organisation where digital is still in its early stages. I set up product trios, define strategic direction across experience topics and establish an operating model that brings decision-making closer to the user. Design system strategy as part of a broader digital transformation. I also use AI as a rapid prototyping toolkit to build prototypes that feel indistinguishable from the real thing and fast enough to iterate on insights on the spot.
Product Strategy Artificial Intelligence (AI) Leadership
ABN AMRO
Freelance Digital Experience Consultant
oktober 2025 - Vandaag (8 maanden)
Led a team of 8 designers on chatbot, conversational search and help & support products. The team was in a storming phase. I brought structure, had the difficult conversations and got people back to delivering. Sustainable workflows, better collaboration, higher quality output.
Conway & Co
UX Strategist, delivery lead
maart 2024 - januari 2025 (10 maanden)
The link between creative agency and development team. From competitive analysis and product strategy to service blueprint exercises for external clients and translating design work into scalable design system components. Broad and hands-on.