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Burcu DogruerBD

Burcu Dogruer

Data, Analytics & AI Product Lead

€ 450/dag
Amsterdam, NL
8-15 jaar

Gemiddelde responstijd: 1 uur

Over Burcu

Data & AI Product Lead with 10+ years of experience owning and scaling data and AI products in international, cross-functional environments. Proven track record in defining product vision, roadmap, and backlog while delivering measurable business impact through data, analytics, and Generative AI solutions.
Strong expertise in end-to-end product ownership—from discovery, business case creation, and agile delivery to KPI definition, dashboarding, adoption, and continuous improvement.
Experienced in leading Scrum-based product teams and translating complex business problems into scalable data and AI solutions. Hands-on in Generative AI, RAG systems, and enterprise analytics platforms.
  • Engels

    Tweetalig / moedertaal

  • Turks

    Tweetalig / moedertaal

  • Nederlands

    Basiskennis

  • Russisch

    Beperkte professionele capaciteit

Kan op locatie werken
Amsterdam (tot 50km)

Werkervaring

  • Huracán Technical Advisory
    AI Product Lead | Generative AI & AI Transformation
    ENERGIE
    januari 2025 - Vandaag (1 jaar en 5 maanden)
    Netherlands
    • Own product strategy, roadmap, and backlog for AI-powered data products across industries
    • Lead end-to-end product lifecycle from discovery to production and adoption
    • Define KPIs (adoption, usage, efficiency, model performance) and track product impact
    • Translate business problems into AI/ML and data product requirements
    • Manage stakeholders, dependencies, and cross-functional delivery teams
    • Drive product adoption through enablement and continuous improvement

    Key Products:
    RET-RAG® – Document Intelligence Platform
    • Built enterprise RAG- based knowledge system for unstructured data (legal, HR, engineering, R&D)
    • Enables AI-powered Q&A, contract analysis, technical research, and knowledge retrieval.
    • Reduced manual document search effort and improved decision-making speed
    Requirements Assistant (RAG + PMIS)
    • AI assistant enabling engineers to reuse historical project requirements
    • Improved engineering efficiency and requirement discovery across projects
    Management of Change (MOC) Agent
    • AI-driven dependency and impact analysis system using knowledge graphs
    • Identifies affected documents and operational dependencies in change processes

  • ERIKS Digital – Lone Star
    Data Product Manager
    januari 2022 - januari 2025 (3 jaren)
    Netherlands
    • Owned multiple data products used by 20,000+ users across 8 countries
    • Defined product roadmap, backlog, and prioritization aligned with business strategy
    • Led agile Scrum teams (data engineers, data analysts, data scientists, BI developers) through sprint planning, refinement, and delivery
    • Built and maintained KPI frameworks and executive dashboards (Power BI)
    • Delivered data-driven solutions across commercial, marketing, supply chain, and pricing domains
    • Managed cross-functional stakeholders and delivery dependencies across regions
    • Drove product adoption and continuous improvement through analytics and user feedback
    Key Contributions:
    • Built executive KPI dashboards for leadership decision-making across 8 countries
    • Developed Commercial Sales Cockpit for revenue, pipeline, and conversion tracking
    • Delivered Marketing & Webshop Analytics dashboards for digital performance tracking
    • Created Supply Chain visibility dashboards for inventory and demand monitoring
    • Implemented Sales & Demand Forecasting models for planning optimization
    • Designed Pricing analytics dashboards for margin and pricing strategy
    • Developed Product Recommendation logic based on product and user behavior
  • SHV Energy
    Customer Loyalty & Brand Manager / Automotive Segment Brand Manager/ Operation Specialist
    januari 2013 - januari 2022 (9 jaren)
    Turkey
    • • Led large-scale digital and customer transformation initiatives across multiple business units
    • • Designed and scaled a customer loyalty program with 2M+ users, improving engagement and retention
    • • Managed cross-functional projects involving IT, marketing, and operations teams
    • • Applied data-driven approaches (segmentation, campaign analysis) to improve customer performance
    • • Coordinated stakeholders and external partners to deliver complex programs end-to-end

Aanbevelingen

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Opleidingen

  • BSc Manufacturing
    Sabanci University
    2011
    BSc Manufacturing
  • Applied Generative AI
    Johns Hopkins University|
    2026
    Applied Generative AI

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