Bob Hendriks

Unlocking the full potential of mid-sized Tech Companies with ICP targeted Positioning & Messaging gets me super energized. As a “player-coach” style manager, I empower my team to collaborate across disciplines and scale their work so they can grow as Product Marketing professionals.

I am a Pi-shaped Marketing leader who brings 20 years of experience in B2B software, SaaS and DaaS. During my career I have had the privilege to build expertise in multiple Marketing disciplines and across multiple industries. This broad skill set enables me to be successful in launching and growing products, as well as in business transformation and brand building.

My Drive

I love building, scaling or transforming Product Marketing teams and collaborating closely with Sr. Leadership, Product, Marketing and Sales. Together, we build the Go-to-Market Strategies and develop the Positioning & Messaging that provide a clear path on how to meet & exceed business objectives within the Ideal Customer Profile (ICP)

My Expertise

I create strategic value by establishing brand awareness, credibility & trust in target markets. I develop ICP targeted thought leadership and content marketing programs that feed the demand generation and lead generation campaigns. In partnership with key stakeholders, I use Market Research and Marketing Analytics to optimize the Go-to-Market Strategy.

My Results

As an all-round Product Marketing professional, I have managed platforms ranging from $1 mio to $30+ mio. Successfully launched products and platforms in different industries that generated anywhere from $1 mio up to $15 mio in the first year.

How Colleagues See Me

Colleagues from around the business value my curiosity and creativity, as well as my persistence to get stuff done. They engage me in complex projects involving strategic Market Analysis, Branding, Digital Transformation, Marketing Communication and Corporate Values.