Over Bianca
Engels
Tweetalig / moedertaal
Werkervaring
- Diverse ProjectsMarketing Consultantmei 2024 - Vandaag (2 jaren en 3 maanden)• Implement tailored marketing strategies for entrepreneurs and small businesses, focused on accelerating growth and enhancing digital presence.• Develop and execute comprehensive social media plans across platforms, resulting in increased brand visibility, follower growth, and audience engagement.
- Institute of Management Accountants (IMA)Marketing Managerjuli 2022 - mei 2024 (1 jaar en 10 maanden)Amsterdam, Netherlands• Acted as strategic partner for European clients, managing multi-channel campaigns aligned to brand and business goals.• Delivered full-funnel strategies that combined brand awareness with performance marketing, increasing engagement by 25%.• Collaborated across internal teams and sales to develop actionable insights.• Analyzed campaign performance data and translated findings into measurable improvements.• Supported stakeholder engagement and alignment through consultative client support and reporting.
- Institute of Management Accountants (IMA)Marketing Specialistmei 2021 - juli 2022 (1 jaar en 2 maanden)Amsterdam, Netherlands• Built the first regional marketing localization function, developing tailored marketing and content plans for 9 European markets.• Directed the European Annual IMA Conference, managing content adaptation, event logistics, guest communication, and post-event reporting.• Monitored KPIs to improve ROI and inform future strategy improvements• Partnered with global marketing to adapt campaigns for local execution, boosting brand visibility by 10% in the DACH region.
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Opleidingen
- Communication and PRUniversity of Bucharest2011Communication and PR
- Product Manager CourseSaint-Gobain Glass2014Product Manager Course