Omschrijving

After 15+ years working across Europe and Southeast Asia, in FMCG multinationals, travel industry, and businesses built from scratch, the pattern keeps repeating: a market underperforming, margins eroding, a portfolio that no longer reflects real demand, and nobody quite sure why. That is where the most interesting work tends to happen.

Diagnosing what is actually broken in a commercial system and rebuilding the pricing, portfolio, and margin architecture behind it. Not consulting from a distance, but getting into the numbers, building the frameworks, and making it stick.

The work has ranged from repositioning €120M+ FMCG categories and restructuring travel portfolios in multinationals, to building commercial models from scratch in businesses with no structure at all.

Different scale, same diagnostic approach.

Branche-expertise

Talen

Spaans
Vloeiend
Engels
Vloeiend
Turks
Tweetalig / moedertaal
Nederlands
Beperkte professionele capaciteit
Frans
Basiskennis

Voorkeuren voor werkplek

Uitsluitend remote

Werkt voornamelijk remote

Kasvvo
Independent Commercial Strategy Advisor
CONSULTANCY & AUDITING
mei 2026 - Vandaag (1 maand)
The Hague, Nederland
Commercial strategy work for businesses with pricing, portfolio, or margin problems that aren't visible from the inside.

The engagements cover structural diagnosis, solution design, and implementation: pricing architecture, portfolio rationalization, margin optimization, and commercial model rebuilds.
Commercial strategy Pricing strategy Revenue Management P&L Management Portfolio Strategy
Fleur sur Mer
Founder & Managing Director
REIZEN & TOERISME
mei 2023 - mei 2026 (3 jaren)
France
• • Founded a luxury villa rental and property management business on the French Riviera (Cote d'Azur), building it from zero to 20+ properties and 150-200 seasonal bookings annually with full P&L ownership.
• • Redesigned the commercial model from a basic fee structure to subscription-based management packages with à la carte pricing, correcting a structural underpricing problem driven by owners systematically undervaluing professional property management versus simple coordination.
• • Built a full operational infrastructure from scratch: a custom booking management system with visual booking flow, automated pre-arrival tenant communications, digital on-site check-in forms, and integrated collaboration tools, enabling the business to scale without proportional cost increase.
• • Executed vertical integration of linen and housekeeping services, bringing a high-frequency operational dependency in-house to improve service reliability and reduce unit costs, delivering over 40 percentage points margin improvement.
• • Built property-level unit economics linking demand, pricing, and cost structure to optimize portfolio profitability and guide expansion decisions.
Revenue Management Pricing strategy Business analysis Business development Profitability Optimization
Sunweb Group
Commercial Strategy & Portfolio Manager
REIZEN & TOERISME
juli 2022 - mei 2024 (1 jaar en 10 maanden)
Netherlands
• • Owned commercial portfolio strategy across Turkey, Spain, and Portugal representing €50M+ in annual revenue, with responsibility for portfolio structure, demand analysis, and commercial performance.
• • Led portfolio rationalization reducing supply by 40% (200 to 120 hotels), eliminating low-demand long-tail assets and concentrating volume on high-performing properties to improve portfolio productivity and partner leverage.
• • Identified through segmentation analysis that 70-80% of total demand concentrated in lower price tiers, reshaping portfolio mix and redirecting commercial focus toward volume-driving segments.
• • Developed a 3-year passenger growth and investment model linking portfolio capacity, source market demand, and budget scenarios to define market expansion strategy from 90K to 200K passengers.
Commercial strategy Revenue Management Margin Management Portfolio Strategy Market Expansion Strategy

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Master of Science (MSc)
Universitat Pompeu Fabra
2006
Management
Bachelor of Science (BSc)
Marmara University
2005
Business Administration

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