Annemiek Wichertjes

I conducted thorough research to understand our customers' needs, motivations, and behaviours regarding financial services. Subsequently, I optimised customer journeys accordingly, resulting in a significant increase in lead generation. With data-driven approaches, I optimised and personalised content across various touchpoints to enhance user experience and drive engagement.

As a freelance UX Researcher, I help companies deeply understand their (potential) customers — so they can create solutions that solve real problems, meet actual needs, and stand out from the competition.

Whether you're validating a new idea, optimizing an existing product, or uncovering hidden bottlenecks in your customer journey, I provide sharp, actionable insights through qualitative user research, customer interviews, and behavioral analysis.

I translate data and stories into clear recommendations that support better UX decisions, improve conversion, and keep your customers engaged.

Let’s make sure your product or service isn’t just usable — but truly useful.

I spearheaded our expansion into the Dutch market, crafting a custom marketing strategy based on thorough market research. I kept a close watch on our sales funnel, pinpointing where users hit roadblocks. Using a mix of data analysis and conversations with users in interviews, I uncovered issues, brainstormed solutions, and put them to the test. Additionally, I set up usability tests and A/B tests to fine-tune our approach.