Omschrijving

I’m Anna, and I help companies navigate the messy landscape of data and product analytics!

In the past 5+ years, I’ve worked for a number of digital startups and scaleups as one of the first joiners of the data department. This gave me a lot of exposure to a wide range of problems, from defining activation for a B2B SaaS product to choosing the right data infrastructure for a B2C online learning platform.

I have helped product, marketing, and strategy teams to frame their business questions to be answered with data, translated these into clear requirements for engineering teams, and as a result provided the necessary visibility on how the business is doing through clear metrics and data-driven frameworks for decision making.

I am passionate about education and I love to explain complex concepts in an easy-to-understand way. I will avoid throwing meaningless data lingo your way just to make myself look smart. I also stick to a “no BS” approach in my work: my main driver is to set you up for success, not to build you a Tesla when all you need is a bicycle right now. And I definitely like to approach any challenges with a can-do attitude and a nerdy joke.

Talen

Engels
Vloeiend
Spaans
Vloeiend
Russisch
Tweetalig / moedertaal

Voorkeuren voor werkplek

Uitsluitend remote

Werkt voornamelijk remote

Notabene
Product Data Analytics Consultant
HIGHTECH
november 2021 - Vandaag (4 jaren en 7 maanden)
New York, Verenigde Staten
- Carried out an in-depth audit of existing metrics consistency and accuracy and provided actionable recommendations
- Created data infrastructure proposal to move faster in the short-term and scale better in the mid-term
- Facilitated brainstorming sessions with the business stakeholders (product, strategy, design, operations) to define questions to be answered with data
- Put in place a tracking plan for the engineering team to implement missing events and establish a standardized naming convention
- Defined business and product metrics, visualized them through interactive dashboards
Product analytics Mixpanel Metabase Metrics Segment Redshift Reporting Tracking SQL
SuperDataScience
Senior Data Analyst
ONDERWIJS & E-LEARNING
oktober 2020 - september 2021 (1 jaar)
Brisbane, Australië
- Established scalable data infrastructure that permitted automated reporting with up-to-date data
- Created tracking plan and managed the implementation of Segment event tracking by the engineering team
- Defined growth funnel and created a self-serve calculator helping marketing & product assess the projected impact of their initiatives on the bottom line
- Designed experiments, defined success metrics, and assessed the expected and actual impact of product & growth initiatives (A/B testing)
- Fostered data-driven company culture by providing training, sharing exploratory analysis insights, and enabling decision-makers to access the necessary data
Data Analysis Tableau BigQuery A/B Testing Google Analytics SQL Segment Web Analytics Tracking Reporting
TravelPerk
Data Analyst
REIZEN & TOERISME
juli 2019 - september 2020 (1 jaar en 3 maanden)
Barcelona, Spanje
- Led analytical projects within product and growth teams (multi-touch attribution, definition of activation and Product Qualified Lead, activity-based customer segmentation)
- Designed and implemented actionable metrics, dashboards, and reports (Looker, Amplitude)
- Created data models in Redshift and Looker
- Defined tracking to measure new feature adoption
Looker Amplitude Data Analysis Product Analytics SQL Segment Redshift Reporting Dashboards