Over Andrea
Email Marketing Automation Solutions for Your Businesses
I’m Andrea Gross, and I help businesses build impactful email programs.
With nearly 20 years of email and design experience, I provide the technical expertise and “nudge” you need to launch your first campaign or optimize what you already have.
How I Can Help:
- Email Marketing Implementation & Execution: I handle everything from strategy and execution to ongoing analysis and optimization.
- Marketing Automation: I build journeys to ensure your marketing works when your customers are active, not just during regular business hours.
- Graphic Design: With my education in graphic communications and 10+ years of professional experience, I know how to make any communication look great.
I Have Multiple Certifications:
- Customer.io Certified Partner
- Klaviyo Product Certificate
- Digital Marketing Professional Certification
- Salesforce Certified Marketing Cloud Email Studio
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Associate
- Salesforce Certified Marketing Cloud Account Engagement Specialist
- MailerLite Certified
- Mailchimp Certified
Additional ESPs & CRMs:
- Brevo
- ActiveCampaign
- Iterable
- Pipedrive
- HubSpot
- Constant Contact
I’m based in the Netherlands, but work globally. I offer day rates, project-based support, and monthly retainer agreements.
If you’re ready to get expert help with your email marketing, I’d love to chat.
Engels
Tweetalig / moedertaal
Uitsluitend remote
Werkt voornamelijk remote
Werkervaring
- Little Nudge Marketing BVFreelancerDETAILHANDELseptember 2025 - Vandaag (9 maanden)Amsterdam, Netherlands
Email Marketing Automation Solutions for Small Businesses
I help businesses build impactful email programs. With nearly 20 years of design and email experience, I provide the expertise and help you need to launch your first campaign or optimize what you already have. With experience in nearly a dozen programs, I can work with what you already have or recommend what to use now. - FTL FinanceEmail Marketing ManagerBANKEN & VERZEKERINGENmaart 2024 - juni 2025 (1 jaar en 3 maanden)St Charles, MO, USA• • Established Key Performance Indicators (KPIs) and optimized Google Analytics 4, enhancing emailreporting with Salesforce tools, I identified opportunities for optimization.• • Executed a comprehensive content strategies and retention strategy that enhanced customerexperience across all touchpoints, aligning with business objectives and increasing loyalty and customer engagement by 2% in 4 months.• • Improved bi-monthly newsletter Click-to-Open Rate (CTOR) 13.68% in one year• • Reduced bi-monthly newsletter Opt-out Rate by 7.7% in one year• • Drove content distribution strategies through email with a single campaign driving a 6.41% increase in YouTube subscribers• • Developed a robust A/B testing strategy to learn audience behaviors and optimize user experience• • Utilized data to inform content strategy and content creation
- Career.ioSenior Email Marketing ManagerSOFTWAREPRODUCTIEmei 2021 - december 2023 (2 jaren en 7 maanden)Breda, Netherlands• • As the subject-matter expert for email marketing strategies and best practices, I fostered a collaborative environment with global stakeholders. I developed a product marketing roadmap that included complex customer journeys, personalization, and advanced audience segmentation.• • As a marketing manager, I created training materials for colleagues on how to best utilize Jira. I also developed an internal marketing process and marketing operations process for the company that increased output and efficiency and met vital business needs. I also managed vendorrelationships that were critical to our marketing systems.• • By generating reports, discovering insights, and providing analysis on campaign performance, Ioptimized email marketing campaigns, resulting in an 11.97% revenue increase, a 49.98% decrease in bounce rate, an increased average session duration by 9.8%, and an increase in the overallengagement rate 30.88% between 2022 and 2023.
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Diploma's
- Mailchimp Foundations Certification (Credential ID 411982366)Intuit Mailchimp2026
- AMA PCM® Digital Marketing CertificationAmerican Marketing Association2023