Omschrijving

.....Welcome!

I am a strategic advisor and international business development specialist with 25+ years of experience across Europe, the Middle East, and Asia. I bring extensive expertise in strategic management, brand architecture, equity building, and business model innovation across global and transnational markets. My focus includes designing go-to-market strategies, diversifying portfolios into adjacent verticals, and redefining competitive advantage for corporations, investors, and entrepreneurs.

My expertise spans hospitality, real estate, construction, education, technology, organizational psychology, healthcare, wellbeing, social entrepreneurship, and non-profits. By integrating design thinking, neuromarketing, and behavioral strategy, I provide a rare cross-industry perspective that fosters innovation, strengthens resilience, and drives sustainable growth in dynamic markets.

I support boards, executives, and leadership teams with market mapping, investment readiness, and transformation strategies. Engagements bridge creativity and pragmatism, ensuring strategies are not only visionary but also executable. The focus remains on enabling sustainable growth, scalable impact, and meaningful differentiation in highly competitive global landscapes.

Beyond client work, I dedicate part of my time to mentoring and coaching entrepreneurs and start-ups—guiding them in concept development, roadmaps, planning, and execution. I support founders in navigating challenges, shaping business models, and scaling ideas into viable ventures. I also contribute to industry associations, speak at conferences, and engage in pro bono initiatives, with a passion for empowering the next generation of leaders, advancing women in business, and helping organizations align purpose with performance.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Grieks
Tweetalig / moedertaal
Frans
Beperkte professionele capaciteit
Italiaans
Beperkte professionele capaciteit

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km), The Hague (tot 50km), Utrecht (tot 50km), Rotterdam (tot 50km), Eindhoven (tot 50km)

GLG Gerson Lehrman Group Inc.
Global Growth Strategist & Cross-Industry Innovation Partner
januari 2023 - Vandaag (3 jaren en 5 maanden)
Serve as a trusted senior advisor within GLG’s global expert network, engaging with multinational corporations, startups, entrepreneurs and private equity firms, and investment groups on strategic decision-making at board and C-suite levels. Provide clarity on growth, governance, and international expansion, while enabling organizations to anticipate disruption, manage complexity, and secure competitive advantage in dynamic markets.

Key Contributions:

Deliver on-demand advisory through one-to-one consultations, roundtables, and strategic projects for executives, investors, and leadership teams.
Guide portfolio diversification for investors and multinationals, assessing synergies, adjacencies, and emerging opportunities across hospitality, real estate, technology, and lifestyle sectors.
Provide insights on market entry, corporate strategy, and brand positioning across hospitality, real estate, technology, and lifestyle industries.
Shape global corporate strategies by advising on cross-border expansion, geopolitical risks, and market entry frameworks that align capital deployment with long-term value creation.
Support investment firms with due diligence, capital allocation, market mapping, competitor intelligence and sectoral risk assessments.
Share expertise on business model innovation, transnational expansion, and customer experience strategy to align operations with global market demands.
Enable digital and organizational transformation, embedding technology, AI, and data-driven insight into boardroom strategies and operating models.
Collaborate with boards and leadership teams to identify growth opportunities, mitigate risks, and architect strategies for long-term value creation.
Advise boards on governance and stakeholder alignment, balancing shareholder expectations with sustainability, ESG mandates, and regulatory landscapes.
Bedrijfsstrategie Market Entry Business model Market analysis Business Strategy
BTG Business Talent Group
Business Strategy & International Growth Advisor
januari 2023 - Vandaag (3 jaren en 5 maanden)
I deliver on-demand strategic advisory across growth, international market entry, cross-border expansion, investor readiness, and business transformation, shaping go-to-market strategies, brand architecture, and market positioning frameworks.

Key Assignments

° Design and deliver market entry and go-to-market strategies for companies expanding across Europe, the Middle East, and Asia.
° Lead cross-border expansion projects, aligning sales, marketing, and operations to accelerate entry into new markets and drive measurable growth.
° Develop GTM playbooks for start-ups, scale-ups, and international organizations, covering buyer segmentation, procurement pathways, channel strategies, and positioning frameworks.
° Identify and secure strategic partnerships that bridge industries such as hospitality, education, real estate, technology, and workforce solutions.
° Translate complex business objectives into actionable roadmaps, enabling clients to scale internationally, diversify into adjacent verticals, and achieve sustainable revenue growth.
° Advise entrepreneurs and creative collectives (designers, architects, innovators) on targeting hospitality, Airbnb, and lifestyle-driven markets, strengthening brand alignment and distribution models.
° Shape messaging and brand positioning that resonates with decision-makers across industries, from universities and corporate learning hubs to luxury hospitality groups and property services.
° Support investor readiness and transformation initiatives by building strategies that align innovation, brand equity, and operational execution across borders.
° Support founders in refining business models, preparing for funding rounds, and designing roll-out strategies.
Strategic Advisory Studio | International Business Advisory
Strategic Business Development & Advisory
CONSULTANCY & AUDITING
april 2017 - Vandaag (9 jaren en 2 maanden)
I provide strategic advisory and business development expertise to organizations navigating growth, transformation, and international expansion. My focus is on helping decision-makers translate vision into practical growth strategies, innovative business models, and clear execution roadmaps. With experience across Europe, the Middle East, and Asia, I work alongside executives, investors, and entrepreneurs to strengthen market positioning and deliver tangible impact, brand resilience, and long term value creation. Assignments often center on international growth, investment readiness, and strategic transformation, closing the gap between strategy and execution.

Key Contributions:

Provide strategic business development consulting to startups, SMEs, family offices, and international corporations.
Advise leadership teams on market entry strategies, global expansion, and competitive positioning across Europe, Middle East, and Asia.
Support clients in investment evaluations, joint ventures, and due diligence processes for new markets and acquisitions.
Deliver tailored strategic frameworks that drive sustainable revenue, operational transformation, and long-term shareholder value.
Guide boards and executive teams on corporate governance best practices, stakeholder engagement, and leadership succession planning.
Collaborate across industries including hospitality, real estate, lifestyle brands, and emerging ventures.
Partner with investors, family offices, and private equity firms on portfolio strategy, growth acceleration, and turnaround projects.
Facilitate cross-border partnerships and international alliances, strengthening client positioning in global markets.
Strategic planning Global Business Strategy Business development Business model Positioning strategy