Adam Walker

I help businesses improve sales performance and optimise incentive effectiveness through data-driven insight, KPI optimisation, and commercial performance analysis.

My background includes leading incentive analytics and performance reporting across large-scale sales and customer operations, with a strong focus on ensuring targets, incentives, and operational behaviours are aligned to drive the right commercial outcomes.

I specialise in identifying inefficiencies in performance structures, improving reporting visibility, and turning complex datasets into clear, actionable recommendations for senior stakeholders. Recent work has included delivering £3M in cost savings through performance optimisation and reporting improvements, alongside redesigning incentive and revenue tracking models to improve transparency, engagement, and decision-making.

I’m particularly interested in projects involving:

• Sales performance optimisation

• Incentive / commission structure review

• KPI framework design and reporting transformation

• Forecasting and target setting

• Commercial performance analysis

• Power BI dashboarding and performance visibility

I combine strong analytical capability with commercial understanding and stakeholder engagement, helping businesses move beyond reporting activity to genuinely improving performance outcomes.