Over Yves
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Engels
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Frans
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Werkervaring
- Kyocera Senco EMEAREGIONAL COMMERCIAL DIRECTORMACHINEBOUWjanuari 2023 - oktober 2024 (1 jaar en 10 maanden)Lelystad, NederlandFull commercial (Sales & Trade Marke1ng) P&L responsibility for Kyocera Senco branded products in Construc1on Dealer & Industry market for 4 Country Sales teams; France, Belgium & 2 in The Netherlands. (35 FTE, 55 M€) Achievements included:• Implemented Customer Intimacy Strategy (GM+3PP).• Increased GM (+2,5 PP) France with new pricing strategy.• Opened the French market for Senco Gas tools. (2 M€ potential)• Increased TO (+15%) by re-enforcing the strategy in metal construction market.• Increased efficiency field teams (+15%) with CRM tools and techniques.
- Kyocera Senco EMEAREGIONAL COMMERCIAL DIRECTORMACHINEBOUWnovember 2021 - januari 2023 (1 jaar en 2 maanden)Lelystad, NederlandFull commercial P&L responsibility for Kyocera Senco branded products in Construc1on Dealer & Industry market for 3 Country sales teams. (24FTE, 42 M€) Achievements included:• Implemented new promotional strategies.• Reduced costs (-75 K€) by closing the Belgian office without sales loss.• Shaped and promoted team members.
- Florette Benelux BVBASALES & BUSINESS DEVELOPMENT DIRECTORVOEDSELINDUSTRIEjuni 2015 - oktober 2021 (6 jaren en 5 maanden)Basse Lasne, BelgiëFull commercial (Sales & Marke1ng) responsibility for the sales of 4G products in FMCG & Out of Home. (9 FTE, 20 M€) Achievements included:• Redefined the marcom strategy, positioning Florette as the preferred brand among consumers.• Regained the P&L business with Delhaize. (TO +750K€)• Managed Colruyt account with year-on-year 5% growth.• Reformed & simplified the pricing strategy to limit business risks.
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Opleidingen
- Lead Acadamy Executive ProgramEcole Polytechnique (Parijs)2019
- Bachelor bedrijfsmanagement MarketingHonim (KUB)1994