Samira Mehraria

• • Reduced design inconsistency flags by ~25% per sprint by architecting a scalable 2D/3D UI design system and visual identity from the ground up, covering iconography, components, and brand standards

• • Improved user engagement scores across 4 core product flows by designing 40+ illustration components that simplified complex information into clear, scannable visuals

• • Achieved zero post-handoff revision requests across 6 Agile sprints by embedding directly with product and engineering from brief to final delivery

Tools: Figma, Adobe Illustrator, Procreate, Canva

Netherlands

• · B2B AI Creative Studio

• • Grew the product from 0 to 800 users and 200K+ impressions through Twitter campaigns built around animated 3D characters — all visual assets produced in-house

• • Cut animation production time by 4x by redesigning the Weeny Wise pipeline with reusable templates and modular asset structures, without sacrificing output quality

• • Raised animation output quality by ~20% by introducing a structured visual review framework covering composition, colour consistency, and motion timing

• • Maintained stylistic coherence across 3 distinct product surfaces — in-game UI, product interface, and marketing — by defining character sheets and a unified visual direction from day one

• • Designed and delivered investor pitch decks and B2B sales presentations for external studios and client partnerships — translating complex product vision into compelling visual narratives

• • Represented the studio at multiple industry events, designing and presenting event decks that communicated product direction to creative and technical audiences

Tools: Adobe Illustrator, Adobe

• • Generated 2M+ impressions and +12K Instagram followers through a psychology-based illustration campaign, directly supporting Flightio's rise to #1 in Iranian international flight bookings

• • Scaled campaign asset output to 1,740 impressions per day by producing and iterating high-performing landing pages, banners, and A/B variants across a 3-year design cycle

• • Lifted click-through rates across all digital channels within 3 months by leading a full rebrand —

translating global brand guidelines into a locally resonant visual identity for the Iranian market

• • Reduced UX inconsistency across 2 platforms by building a modular illustration system, icon library, and reusable UI component set used by the product team for 2+ years

• • Produced annual reports, internal documentation, and presentation materials — communicating design decisions and campaign performance to leadership and stakeholders

Tools: Photoshop, Effects