Ronie Maydan

Growth Strategy & Roadmapping: Developed and executed a comprehensive experimentation roadmap that achieved a 25% increase in key conversion metrics within 6 months. Funnel Optimization: Scaled the growth program to launch 15 high-impact multivariate releases per month, iteratively optimizing user flows to drive sign-ups and engagement. Feature Lifecycle Management: Defined and launched new onboarding and registration flows; managed the process from MVP through multiple iterations to improve activation and usability. Advanced Analytics: Led deep-dive product analysis using Mixpanel, translating complex behavioral data into actionable strategic recommendations for the executive team. Cross-Functional Leadership: Partnered with engineering, design, and marketing stakeholders to align growth initiatives with broader product vision and commercial goals.

Scaling Growth Capabilities: Defined and implemented a scalable growth plan to expand product optimization capabilities across international teams and diverse geographies. Roadmap Influence: Led feature validation for a platform serving millions of users, directly influencing the global product roadmap through rigorous testing and data-backed insights. Operational Excellence: Established collaboration workflows between Product, UX, and Engineering to accelerate development velocity and experimentation frequency. Strategic Prioritization: Applied data-driven frameworks to prioritize the product backlog, focusing resources on high-impact opportunities for user experience enhancement and growth.

Revenue & CVR Growth: Managed the iterative development of core features across multiple e-commerce brands, achieving up to 20% improvement in profit and conversion rates. Personalization Strategy: Designed and launched tailored user journeys and segmentation strategies that shifted the company's overall product direction. Stakeholder Alignment: Collaborated with business leads (marketing, brand, retention) and technical teams to evaluate feature feasibility and align product goals. Product Evolution: Leveraged deep user insights and test learnings to inform the next generation of product features and feature iterations.