Omschrijving

Marketing Intelligence & Pricing Expert

Senior bridgebuilder between data-driven insights and business performance.

I help organizations make smarter, evidence-based decisions that improve margin, performance and customer value. My work combines pricing strategy, revenue management, commercial analytics and clear, structured execution.

I deliver:

Margin & Revenue Optimization – uncovering growth opportunities through analytics, margin modelling and revenue management

Pricing Strategy & Pricing Models – designing price architectures that balance profitability, competitiveness and customer value

Portfolio & Proposition Optimization – simplifying structures and supporting commercial and product teams with clear price logic

Decision Tools – building pricing models, dashboards and scenario modelling tools in Power BI and Excel

Commercial Excellence – translating data into actionable insights across pricing, propositions, sales and CX

Interim & Freelance – available for project-based roles across Europe (remote or on-site)

Typical Roles:

Pricing Specialist · Pricing Strategy Lead · Revenue Management Expert · Marketing Intelligence Expert

Commercial Excellence Manager · Business Analyst · Business Consultant

Deliverables:

Data-driven insights · Scenario modelling · Pricing models · Business cases

Forecasting · Performance management · Monetisation modelling · Strategic decision support

Domains:

B2B & B2C · Financial Services · Telecom · FMCG · Chemicals · Pharma

Wholesale · Retail · Transportation · Publishing · SaaS

Tooling:

Excel · Power BI · SQL · Nielsen · SAP · SAS

Branche-expertise

Talen

Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Portugees
Vloeiend
Duits
Beperkte professionele capaciteit
Frans
Basiskennis

Voorkeuren voor werkplek

Kan op locatie werken

Doesburg (tot 50km)

TRANSPORTING HIGHWAY
PRICING & INTEL MANAGER
TRANSPORT & LOGISTIEK
augustus 2023 - Vandaag (2 jaren en 10 maanden)
Nijkerk, Nederland
• Development of an intelligence framework, organising data, creating PowerBI reports.
• Analysis on customers, sales, competition, logistics.
• Optimization of commercial and operational processes.
• Development of a pricing model, quote calculation, contract management.
Microsoft Power BI Pricing strategy Benchmarking and Competitive Analysis transport Business intelligence
HOLLAND PHARMA
PRICING MANAGER
PHARMACEUTISCHE INDUSTRIE
juni 2024 - maart 2025 (9 maanden)
Borculo, Nederland
• Competitor, customer, portfolio, and market analysis.
• Establishing the new role of pricing manager and training the internal specialist.
• Calculating price elasticities and impact of promotions.
• Value chain margin optimization, initiating campaigns.
Wholesale Microsoft Power BI Power Query Pharmaceuticals Pricing strategy
HILTERMANN LEASE GROUP
PRICING MANAGER
BANKEN & VERZEKERINGEN
april 2023 - juli 2024 (1 jaar en 3 maanden)
Hoofddorp, Nederland
• Development of pricing capabilities, margin optimization, and scenario modeling.
• Based on competitive and margin analysis developed a sales offer Tool
• Measuring effectiveness of marketing campaigns, impact modeling, and change proposals.
Banking and Financial Services Benchmarking and Competitive Analysis Sales Excellence Financial Modelling Pricing strategy