Orlando Marinho

Own global sponsorship portfolio governance (€400M+), defining valuation, performance, and ROI accountability frameworks across markets. Delivered €1M in savings and €1M in cost avoidance through portfolio optimization, valuation discipline, and contract renegotiations. Lead executive-level negotiations including global rebates, payment terms, and supplier governance models. Drive data-led portfolio decisions, including prioritization, renegotiation, and exit of underperforming partnerships. Partner with regional and functional leadership to align sponsorship investments with commercial and brand priorities. Translate performance insights into board- and executive-level strategic recommendations. Ensure partnerships are activated effectively to deliver brand visibility and consumer engagement aligned with business objectives.

Led strategic growth and activation programs across key European markets (FR, NL, DE, UK, IT), delivering an average 130% ROI. Owned €1M+ budgets, KPIs, and cross-functional execution across retail, outlet, and e-commerce. Used performance data and member-base insights to optimize acquisition, engagement, and retention, driving 25%+ uplift in brand metrics. Acted as interim senior lead, aligning brand, CRM, product, and commercial teams around shared growth KPIs.

Owned strategic partnerships with Scuderia AlphaTauri, AS Monaco, Racing 92, Groupama, and Vogue, driving commercial and brand growth. Led sell-in / sell-out analysis, demand forecasting, and profitability strategies, delivering 25% YoY revenue growth. Defined pricing and replenishment frameworks to improve stock turnover and conversion rates. Aligned partner activations with business objectives to ensure sustainable performance.