Matthew Van Ede Van Der Pals

Looking for a specialist in the field of (visual) brand identities, digital design, infographics, or typeface design? Look no further.

My approach is characterized by clarifying the problem statement in collaboration with the client. Subsequently, a visual proposal emerges, usually consisting of two or more options, accompanied by a clear rationale explaining the design choices. Finally, there is the final design, the realization of the idea. During this phase, the proposal is fine-tuned to ensure consistency and quality and to tick all boxes.

I have a passion for typography, evident in the creation of custom fonts and the exploration of experimental letterforms. Typography is often underestimated by clients, and I'd be happy to elaborate on why it's crucial for building a strong brand.