Omschrijving

I specialize in e-commerce merchandising, digital marketing, and website optimization, helping brands create seamless online experiences that drive engagement, conversions, and sales. With experience at HARMAN International and Dr. Martens, I’ve managed multi-locale websites, executed merchandising strategies, and optimized onsite content to enhance the customer journey.

My expertise includes catalog management, conversion rate optimization (CRO), and data-driven decision-making. I collaborate cross-functionally to execute product launches, promotions, and site enhancements, leveraging tools like Salesforce and Contentsquare to track performance and refine strategy.

Passionate about problem-solving and innovation, I focus on omnichannel marketing, customer retention, and digital merchandising to help brands grow. Get in touch!

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Japans
Tweetalig / moedertaal
Chinees
Beperkte professionele capaciteit

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

HARMAN International
E-commerce Merchandiser
E-COMMERCE
november 2023 - januari 2025 (1 jaar en 2 maanden)
Amsterdam, Nederland
• Managed merchandising, onsite content, and catalog across 12 countries, ensuring accuracy, consistency, and a seamless customer experience.
• Led website optimization efforts through conversion rate optimization (CRO) strategies and UX enhancements, driving customer engagement and increasing sales performance.
• Partnered with cross-functional teams to execute high-converting promotions and digital marketing initiatives.
• Drove global site improvements by identifying operational inefficiencies and streamlining processes to improve execution speed and reduce errors.
E-commerce Salesforce Merchandising Customer Journey
Dr. Martens AirWair Japan Ltd.
E-commerce Merchandiser
E-COMMERCE
januari 2021 - augustus 2022 (1 jaar en 7 maanden)
Tokyo, Japan
• Managed and optimized the e-commerce website, overseeing the execution of product launches, promotions, and content updates to enhance brand identity and ensure a seamless user experience.
• Led conversion rate optimization (CRO) initiatives, leveraging data analytics to improve customer experience and increase average order value (AOV).
• Analyzed and reported on key performance indicators (KPIs), transforming data insights into actionable strategies that boosted website engagement and sales revenue.
• Collaborated with cross-functional teams to develop and implement omnichannel marketing campaigns, aligning digital promotions with physical retail strategies to maximize customer reach and brand impact.
E-commerce Merchandising Customer Journey Email marketing Web analytics
K.K. Netwise
Digital Marketing Account Manager
E-COMMERCE
oktober 2017 - augustus 2020 (2 jaren en 10 maanden)
Tokyo, Japan
• Led digital marketing and e-commerce projects for B2C clients, developing and executing strategies that drove customer acquisition and revenue growth.
• Developed and managed email marketing campaigns and SEO strategies to maximize engagement and ROI.
• Collaborated with UX designers and developers to implement website optimizations, improving site performance and conversion rates.
• Provided data-driven insights and recommendations based on KPI tracking and analytics, ensuring marketing efforts aligned with business objectives.
Email marketing E-commerce Web analytics Shopify Strategic planning