Yulia Dijkstra, Growth and Digital Marketing Specialist

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Experienced, data-driven growth marketing specialist with 10 years of track record in growing B2B and B2C products. I obtain a wide range of skills, a "T-shaped marketer" that stretches from paid advertising, to SEO and CRO, to data analysis, strategy building and growth hacking.

Carambole Chocolate

Marketing Consultant

maart 2024 - Vandaag (1 jaar en 2 maanden)

Amsterdam, Netherlands

Sole proprietorship–Digital transformation and growth for SME's.

• 2024 Customer Highlight: Carambole Chocolate - award-winning chocolate from the Netherlands. Completed projects: Full website revamp; Full rebranding; Streamlined admin work and operations; Product positioning; SEO optimization; Content Marketing Strategy.

• Results YoY: +134% in revenue, +70% in orders, +37% in average order value, +50% in visit-to-purchase conversion rate.

Salonized

Growth Marketer / Growth Marketing Lead

april 2022 - november 2023 (1 jaar en 7 maanden)

Amsterdam, Netherlands

• Re-launched Google and Facebook as paid acquisition channels. Signup growth increase of 500%. Responsible for €200,000 paid ads budget.

• Conducted in-depth product and market analysis. Identified the root causes of churn, designed churn prevention mechanisms.

• Managed reporting and created dashboards for the Growth department in Tableau and Google Analytics.

• Introduced user-focused approach to marketing and initiated UX research initiatives.

Fitogram

Marketing and Growth Manager

augustus 2021 - januari 2022 (5 maanden)

Cologne, Germany

• Increased conversion into leads by 30% through website A/B tests.

• Designed and executed the go-to-market strategy for Online Studio by Fitogram to maintain growth during the pandemic.

MSc. in European Business

ESCP Europe Business School

2014

Master in European Business

National Research University Higher School of Economics

2008