Simone Duiker

At Just Eat Takeaway.com, the parent company of Thuisbezorgd.nl, I've had the opportunity to work on a variety of briefs across the European markets in English and in Dutch – writing copy, translating, editing and transcreating. I’ve worked on 360 campaigns for national events like King's Day in the Netherlands, National Day in Belgium or graduation week in Denmark and on performance display, social and CRM campaigns in collaboration with partners like Burger King, Red Bull, Domino's Pizza and Subway. I wrote video scripts and other copy directed at B2B partners and editorial pieces for recruitment purposes. I could go on, but we all know that in copy, it's best to keep it short(ish).

Catawiki is an auction platform for special second-hand objects. During my near five-year stint there, I've worked as a social media manager, project manager, content specialist and any other odd job that needed to be picked up. Despite having many different responsibilities throughout the years, the one consistent factor is that I've always been involved in writing copy. Both in English and in Dutch, for all of the channels. From big multi-market campaigns to one-off app notification messages, and from short display ads to long, in-depth articles of Frida Kahlo's most seminal paintings.

At this naming agency, we focused on creating suitable brand names for both new and existing companies, and consulted on their positioning and branding strategies. Unfortunately, the agency stopped its operations in 2020.