Saskia Milsted

My clients describe me as a natural leader, manager that mobilises, fast (un)learner, curious and open-minded.

Expertise in digital strategy & implementation management across multiple cultures, sectors and disciplines.

Let my projects speak for themselves.

Hill’s & Colgate - Guildford
Implemented Center of Excellence (CoE) for Hill’s EU which centralised eCommerce account management (e.g., Zooplus), CRM, website development and social marketing. Responsible for defining & hiring new roles and reporting lines.

Hill’s DE - Basel
Set up an online platform to allow Vets to contact Hill's, instead of sales representatives traveling through all of DE. Responsible for business case and new organigram (roles & reporting lines).

Heineken - Johannesburg
Implemented agile way of working at Scale up TouchSides a new acquisition of HKN South Africa. Defined new roles & processes to make development of product business-led and customer first.
Change & stakeholder management were essential as I was working for HKN at TouchSides which was a sensitive position to be in.

CarNext - London
Accelerated launch of second-hand car platform, owned by Leaseplan. Responsible for extensive consumer research to understand what pulls consumers over the line to buy second-hand cars directly online. Also facilitated product vision & roadmap workshops.

Wedrinkwell.com - Amsterdam
Set up eCommerce platform offering healthy drinks personalized to consumers taste & needs. In charge of growth hacking and setting up operational processes incl. customer support, logistics, picking & packing and finance.

Les Vignobles Villebois - Paris
Head of digital at a multi-domaine wine producer from the Loire. I lead the organisation's digital transition. Set up & manage digital team to create a B2C e-commerce website, put in place software systems to improve internal efficiency (PIM), connect to online marketplaces and implement digital marketing for >5 different brands.