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Welkom op het Malt-profiel van Ruud!

Met Malt heb je toegang tot de beste freelance consultants voor jouw opdrachten. Neem contact op met Ruud om te vertellen waaraan je behoefte hebt of zoek andere profielen op Malt.

Ruud Verdellen

Experienced Digital Strategist & Growth Hacker

Kan reizen naar Amsterdam

  • 52.3728
  • 4.8936
  • Indicatief tarief € 700 / dag
  • Werkervaring 7+ jaar
  • Antwoordpercentage 100%
  • Antwoordtijd 1 uur
Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Ruud hebt geaccepteerd.

Deze freelancer heeft aangegeven fulltime beschikbaar te zijn, maar heeft dit meer dan 7 dagen niet meer bevestigd.

Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Ruud hebt geaccepteerd.

Locatie en reizen

Locatie
Amsterdam, Nederland
Kan bij je op kantoor werken in
  • Amsterdam en 50 km rondom

Voorkeuren

Tijdsduur van de opdracht
  • tussen 1 en 3 maanden
  • tussen 3 en 6 maanden
  • ≥ 6 maanden

Checklist

Malt-handvest ondertekend
Het handvest bekijken

Geverifieerd e-mailadres

Talen

  • Nederlands

    Tweetalig / moedertaal

  • Engels

    Tweetalig / moedertaal

Categorieën

Vaardigheden (27)

Ruud in het kort

Digital Strategist with 18 years’ experience, working across Europe and Middle-East:
- 8 years’ experience in C-level consulting, working for big corporates like Sky, Vodafone and News Corp (Fox, The Times, The Sun, Wall Street Journal)
- 8 years’ experience working client-side for leading gaming companies like Betfair and Unibet
- 2 years’ experience digital agency side (web/app development)
- Early start-up experience, helping two start-ups to a successful exit worth a combined €130 million
- Very strong track record of improving KPIs and digital revenues
- Worked in London for 9 years, bilingual (Dutch & English)
- Extensive international digital marketing experience, working across all markets in Europe, Middle-East, North Africa and USA
- Managed 8-figure digital marketing budgets and multiple teams
- Strong technical background in web & app development as well as analytics, marketing automation & technology

Werkervaring

Freelance

E-commerce

Freelance Digital Strategist  - Als freelancer

Amsterdam, Nederland

februari 2020 - Vandaag (3 jaren en 1 maand)

Helping startups, scale-ups and corporates achieve digital growth. From strategy definition to hands-on implementation.
Growth Hacking Strategische Planning

CACI

Consultancy & auditing

Partner Digital Consulting

Londen, Verenigd Koninkrijk

september 2013 - februari 2020 (6 jaren en 5 maanden)

CACI is a leading independent consultancy, employing approx. 15,000 employees worldwide. The Integrated Marketing division supports clients with the full digital spectrum – strategy, planning, budgeting/forecasting, channel management and optimisation, analytics, technology audits and digital transformation.
Clients I’ve worked with:
— Sky
— Vodafone
— News Corp (The Times, The Sun, Wall Street Journal)
— OSN (leading pay-TV company in Middle-East and North Africa)
— Ecco
— RTL
— Univé
— Yarden
Strategische Planning Growth Hacking Google AdWords Google Analytics Content Marketing Marketing E-mail Marketing

Blurb.com

E-commerce

Marketing Director Europe

Londen, Verenigd Koninkrijk

augustus 2012 - augustus 2013 (1 jaar)

Overall responsible for all marketing channels, including online acquisition, engagement and retention, across Europe. Key markets: UK, France, Germany, The Netherlands, Spain and Italy.
- Managing a team of Online Marketing Managers and CRM Managers.
- Managing relationships with digital, media buying and creative agencies.
- Managing multi million pound marketing budget.
Marketing Content Marketing Google Analytics Google AdWords

Grand Parade

Softwareproductie

Commercial Director

Londen, Verenigd Koninkrijk

juni 2010 - juli 2012 (2 jaren en 1 maand)

Grand Parade is a digital creative agency known for intelligently designed high-tech products with the main focus on conversion optimisation. We do this by building contextual widgets, apps, websites, dynamic landing pages and viral/social media tools. Clients include Betfair, Racing Post, Bauer Media (FHM, Esquire, Q Magazine), Ladbrokes, Telegraph Media Group, Playboy, Bwin and Moo.com.

Betfair

E-commerce

Head of Online Marketing UK

Londen, Verenigd Koninkrijk

juni 2008 - mei 2010 (1 jaar en 11 maanden)

Betfair is the largest online betting exchange in the world. The company employs approximately 1,700 people, generates €450 million in annual revenues and is listed on the London Stock Exchange. The UK is responsible for roughly half the annual revenues.

Responsibilities:
- Overall responsibility for all of Betfair's Display Advertising, Search Engine Marketing, Email Marketing, Mobile Marketing and Social Media campaigns (€15 million budget)
- Managing a team of online marketing, PPC and traffic managers.
- Managing relationships with online display advertising, PPC and email marketing agencies.
- Responsible for all online marketing tools, like tracking systems and ad serving

Unibet

E-commerce

Head of Online Marketing

Londen, Verenigd Koninkrijk

juni 2003 - mei 2008 (4 jaren en 11 maanden)

Unibet is the second largest online gaming company in continental Europe. The company has approximately 450 employees, generates over €200 million in annual revenues and is listed on the Stockholm Stock Exchange.

Responsibilities:
- Overall responsibility for all global online marketing activities for Unibet.
- Managing a team of affiliate- and traffic managers
- Responsible for all online marketing tools like tracking systems and ad serving.
- Managing multi million pound online marketing budget
Affiliation Leadgeneratie Google AdWords

Opleidingen

  • Commercial Economics

    Fontys University for Applied Sciences

    2003