- Visualfabriq - AI Enhanced Revenue ManagementDirector of DesignLOGISTIEK & SUPPLY CHAINmaart 2021 - Vandaag (4 jaren en 4 maanden)North Holland, NetherlandsAt Visualfabriq, my role encompassed the comprehensive responsibility for all product design-related activities. Key highlights include:Establishing the design department:I spearheaded the creation of the design department from the ground up. This involved recruiting a diverse team of talented designers, and establishing a conducive environment with the right tools and processes to foster high-quality, innovative design work.E2E re-design of the application:Under my leadership, the application underwent a successful redesign, resulting in an average of over 80% improvement in the user satisfaction as well as significantly increased success rates of key user journeys. This milestone underscored the effectiveness of the new user experience.Elevating design maturity:A significant part of my role involved enhancing the design maturity within the company. I achieved this through advocating for the importance of design, educating colleagues across departments, and demonstrating the tangible value of well-executed design through a variety of activities and measurable outcomes.Leading the design strategy for the SaaS product revamp:I directed the design team in developing and implementing a comprehensive redesign strategy for an enhanced Visualfabriq product. This project was multi-faceted, involving:Design thinking: Leading efforts in user research, ideation, and prototyping to ensure user-centric design solutions.Design system development: Crafting a cohesive design system that included branding elements, guidelines, and reusable components to ensure consistency and scalability.Collaborative product roadmapping: Working closely with product teams, I played a pivotal role in outlining and executing the product delivery roadmap, ensuring that design and product development were seamlessly integrated for optimal user experience.
- TemenosLead Design StrategistBANKEN & VERZEKERINGENaugustus 2019 - maart 2021 (1 jaar en 7 maanden)Amsterdam, NetherlandsIn the wake of Kony's acquisition by Temenos in 2019, my role evolved to include pivotal responsibilities at Temenos. My key contributions were as follows:Leadership and education in design methodologies: I took on the critical task of leading and mentoring the newly integrated teams in advanced design methodologies. This involved not just imparting technical knowledge, but also fostering an environment of continuous learning and innovation in design practices.Enhancing design maturity: I played a central role in elevating the design maturity at Temenos. This included streamlining processes, introducing cutting-edge design tools and techniques, and cultivating a culture that values and integrates design thinking at every stage.Innovation in banking product development: I spearheaded the innovation drive for developing new and enhanced banking products. My focus was on creating solutions that not only aligned with Temenos's growth objectives but also set new standards in user experience and functionality in the banking sector.
- Kony, Inc.Head of UX/UI - EMEABANKEN & VERZEKERINGENnovember 2018 - augustus 2019 (9 maanden)Amsterdam, NetherlandsDirected a dynamic team of designers in a comprehensive overhaul of Kony's products for the European market, tailoring them to specific customer needs. This multifaceted role encompassed conducting user research, leading design thinking workshops, devising strategic design approaches, and developing prototypes. Crucially, our team's efforts were instrumental in exceeding the EMEA Sales team's targets by 150%.
- Computer ScienceCity University (GB)2012Computer Science
- Film-making, Cinematography and Film/Video ProductionMET Film School2016Film-making, Cinematography and Film/Video Production
- A-LevelsEllen Wilkinson2008A-Levels