Rochelle B., trend forecaster and market researcher

I am a trained Trend Forecaster and Concept Developer with a Bachelor's in Trend Research & Concept Creation from Fontys Academy for Creative Industries. I specialize in identifying and analyzing trends within the beauty and personal care industries, youth culture, social media, and cultural movements. My expertise spans black beauty, Korean beauty trends, sustainable beauty, and generational trends like those in Gen Z and Gen Alpha.

With experience working both individually and internationally, I bring a deep understanding of the beauty industry and its cultural implications. Unlike others who transition into trend forecasting, this is my core profession, and I offer precise insights tailored to your specific needs.

What I Offer

✅Trend Research & Analysis: In-depth research on current and future trends, with a focus on beauty, culture, and youth.

✅Concept Development: Crafting innovative concepts based on trend insights, tailored to your target audience.

✅Reports & Strategy: Delivering trend reports, presentations, and strategic advice to help companies stay ahead.

While my primary interest lies in beauty and youth culture, the skills I bring in forecasting, concept development, and trend analysis are highly transferable. I am fully equipped to apply these methodologies to any industry or subject matter that aligns with your business needs.

I’m passionate about helping businesses navigate and leverage trends to their advantage. Let’s collaborate to bring fresh perspectives and creative strategies to your projects.

The Forecast

Trend forecaster

MODE & COSMETICA

maart 2024 - Vandaag (1 jaar en 2 maanden)

Amsterdam, Nederland

Markt- en trendanalyse Cosmetica Trends Social media trends Interviewen Storytelling Advising Graphic Design Bloggen Social Media Management

Reach 24

Trend researcher

ONDERZOEKSCENTRA

mei 2023 - mei 2024 (1 jaar)

Marktonderzoek Markt- en trendanalyse Storytelling Interviewen Concepting Presenteren

Youlynq.me

Business growth manager

CONSULTANCY & AUDITING

februari 2023 - februari 2024 (1 jaar)

Amsterdam, Nederland

Leadgeneratie Content Marketing Marketing Management Sociale Media Virtual Assistant Customer Service Account Management

Trend research and concept creation in lifestyle

Fontys hogescholen

2020

As a trend researcher, I excel at transforming insights into actionable data, whether through reports or presentations. My skills as a concept developer allow me to take these findings and craft innovative concepts that drive new marketing strategies and market research. My career goal is to create concepts that are not only innovative but also make a positive impact. My Expertise: ✅ Trend Research (mega, macro, micro trends). ✅ Identifying, analyzing, and reporting emerging trends. ✅ Conducting desk and field research on new and upcoming trends. ✅ Consumer behavior and target audience analysis. ✅ Testing new concepts with focus groups. ✅ Developing tailored concepts and strategies for diverse audiences. ✅ Creating engaging social media content (Dutch/English). ✅ Presenting fresh lifestyle concepts and ideas.

Trend research & concept creation in lifestyle (Bachelor of Arts)

Fontys hogescholen

2020

Target Market Research trend research Markt- en trendanalyse Concept Development Concept Development & Testing trend analysis Market Research