During the design process I use all my senses. By means of interviews, digging, reading, stretching, sketching, more digging and really emphasizing on the problem, a solution direction will appear. During association sessions I will try to literally picture the issue, make it more concrete and tangible. As a trained out-of-the-box thinker, ideas will start to flow. Ideas will eventually evolve into relevant (hopefully spot-on) designs. The more information I get, the better the final result.

In principle, the more complex the assignment the bigger the challenge for me. But this doesn’t mean that I’m not the right choice for smaller, less elaborate assignments. My clients will testify that I will never be satisfied with a lesser semi-finished product. As a designer I have worked on multiple applications/user-interfaces where user centered design was key, but also created extensive corporate identities, including lookbooks and style guides.

I worked for multipe fortune 500 companies in the Netherlands, among others: Microsoft, Philips, Essent Engie, Cofely, Sanoma, Nationale Nederlanden, MEXX