- NashHead of Marketingmaart 2022 - Vandaag (2 jaren en 10 maanden)Amsterdam, NetherlandsResponsible for the marketing team and managing relationships with freelancers and agencies.●Set the strategic direction for marketing, growth and communications, setting the KPIs and budget for customer acquisition growth and retention.●Own the multi-channel performance capabilities for existing and upcoming markets.●Collaborate with cross-discipline stakeholders to drive value.
- Accenture InteractiveSr. Digital Marketing Consultantoktober 2018 - februari 2022 (3 jaren en 4 maanden)Amsterdam, NetherlandsLead and defined cross-channel digital marketing growth strategies for clients in different industries like fintech, ecommerce, finance, sustainability, SaaS, Insurance.●Managed and executed CRO, SEO, SEA and Programmatic marketing strategies.●Managed teams of more than 5 people and career counselor to multiple junior and medior consultants.●Oversaw the innovation pillar within the CRO and SEO team to stimulate innovation and new product offerings.
- DeptDigital Marketing Consultantmei 2017 - september 2018 (1 jaar en 4 maanden)Rotterdam, NetherlandsDefined and executed all-around SEO strategies for (inter)national e-commerce clients in different industries .●Developed keyword researches, content briefings, technical analysis and off-site analysis to drive organic growth.●Collaborated with UX, SEA and other disciplines to leverage cross-channel effectiveness. Amsterdam (NL)
- Msc Marketing ManagementTilburg University2016Msc Marketing Management
- Bsc Management and Consumer StudiesWageningen University2015Bsc Management and Consumer Studies
- Economics and Business economicsUniversiteit Utrecht2010Economics and Business economics