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Pascal Van Steen

Growth Marketer
  • Voorgesteld tarief
    € 720 / dag
  • Werkervaring8-15 jaar
  • Antwoordpercentage100%
  • Antwoordtijd1 uur
De opdracht kan alleen van start gaan nadat je de offerte van Pascal hebt geaccepteerd.
Locatie en reizen
Locatie
Amsterdam, NH, Nederland
Kan bij je op kantoor werken in
  • Amsterdam en omstreken (tot 50 km)
  • Breda en omstreken (tot 10 km)
  • Rotterdam en omstreken (tot 10 km)
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Vaardigheden (21)
Sector-expertise
Pascal in het kort
Ik ben heb inmiddels 9 jaar ervaring in digitale marketing en heb voor meer dan 70 klanten gewerkt in voornamelijk finance en health & fitness. Ik ben een growth marketer met een specialisatie in PPC advertising, CRO, en marketing automation.

Ik ga het beste met de advertentieplatformen Google Ads, Meta Ads, en Linkedin Ads en gebruik tools als Google Analytics, Heap, Hotjar, en Google Tag Manager om kwantitatieve en kwalitatieve data inzichtelijk te krijgen. Voor marketing automation gebruik ik graag Hubspot of ActiveCampaign. Om landing pages te bouwen gebruik ik Unbounce. Ben daarnaast vaardig met de CMS van Wordpress, Squarespace, en Framer.

Ik manage ongeveer €200.000 aan maandelijkse advertentiebudgetten en focus bij het optimaliseren van mijn campagnes op de volgende KPIs: click-through-rate (CTR), conversion rate (CVR), cost per action of cost per lead (CPA/CPL) en revenue on ad spend (ROAS). Ik gebruik een proces dat zich focust op experimenteren om campagnes continue te optimaliseren, zodat conversies verbeteren.

Ik vind het tof om met SaaS en eCommerce bedrijven te werken en deze helpen op te schalen met digitale campagnes. Ik werk volgens de methode Ready, Set, Grow.

  • Ready
In Ready wil ik mijn klant leren begrijpen: Wie is jouw klant? Hoe ziet de klantreis er uit? Hoe vind je momenteel klanten? Is je tracking en zijn je accounts goed opgezet?

  • Set
In de Set-fase gaan we vervolgens met implementatie aan de slag. Als het goed is komen we nu goed beslagen ten ijs om je business te laten groeien.

  • Grow
Tot slot, in de Grow-fase gaan we campagnematig aan de slag om meer business te genereren met digitale advertentiecampagnes en marketing automation flows.

In mijn meest succesvolle campagne hebben we door het inzetten van de juiste analytics en advertentiestrategie met daarbij een proces van continue optimalisaties een fintech-platform zijn omzet in een jaar tijd winstgevend met bijna 500% laten groeien!
Werkervaring
  • Spike - Growth Marketing Agency
    Co-Founder and Head of Growth
    augustus 2018 - Vandaag (6 jaren en 4 maanden)
    Amsterdam, Netherlands
    Spike helps you market your product by finding the best channels to acquire new customers, getting you in touch with relevant investors, or simply by educating you and your team about growth marketing. We get excited by new technologies that help humanity become more productive and decentralized. This is why we specialize in helping deep-tech startups that leverage technologies like AI, Machine Learning and Blockchain to communicate their stories to a relevant audience. To achieve the greatest results we work in multidisciplinary teams, preferably consisting of designers, developers, data analysts, and coffee machines. What we do:
    ●Brainstorm and develop ideas for creative marketing campaigns
    ●Conduct market research to find answers about consumer requirements, habits and trends
    ●Assist in outbound or inbound marketing activities by demonstrating expertise in content creation and optimization, advertising
    ●Collaborate with external vendors to execute promotional events and campaigns
    ●Collaborate with multidisciplinary teams to coordinate brand awareness and marketing efforts
    ●Plan and execute initiatives to reach the target audience through social media, e‐mail and website
    ●Assist in analyzing marketing data (campaign results, conversion rates, traffic) to help shape future growth strategies
    ●Giving workshops about growth marketing and implementing an experiment driven process
  • Growth Hacker Talk
    Founder, Organizer and
    oktober 2016 - Vandaag (8 jaren en 2 maanden)
    Amsterdam, Netherlands
    Growth Hacker Talk is a community of unicorns that are addicted to growth Our format is accessible to anyone, from absolute beginners to complete growth behemoths. We take care of an interesting program, the food and the drinks, you take care of the attention. If you are interested in stories about how people managed to grow their businesses and startups or how they achieved personal growth, you should visit at least once. I mean, it's free. We're currently very much concentrated in Amsterdam with our events, but we definitely have international aspirations. If you think we should host an event near you, hit us up and we'll make it happen
  • GreenHome
    Head of Growth
    mei 2018 - april 2019 (11 maanden)
    Amsterdam, Netherlands
    1 year 6 months Growth Marketer May 2018 - April 2019 (1 year) Amsterdam Area, Netherlands GreenHome Head of Growth August 2017 - February 2018 (7 months) Amsterdam Area, Netherlands The online platform of the future for making your home sustainable. The average household generally spends a monthly salary on their energy bill annually. That's a shame because households could easily save massively on that bill. Not by stressfully switching energy providers every year, but simply by consuming less energy. How does one do that? If you would like solar panels, who should you reach out to do that for you? Don't you have neighbors that would like to do this with me? GreenHome answers these questions. What I do:
    ●Brainstorm and develop ideas for creative marketing campaigns
    ●Coordinate a multidisciplinary team in our growth efforts
    ●Collaborate with co-founders to coordinate brand awareness and marketing efforts
    ●Assist in outbound or inbound marketing activities by demonstrating expertise in content creation and optimization, advertising
    ●Utilize 3rd party software tools to execute promotional events and campaigns
    ●Build a relevant email list and set up campaigns to have them convert
    ●Create a community for our loyal followers/ambassadors
    ●Plan and execute initiatives to reach the target audience through social media, e‐mail, social ads, press outreach, and website
    ●Assist in analyzing marketing data (campaign results, conversion rates, traffic) to help shape future growth strategies
Externe aanbevelingen
Opleidingen
  • Bachelor of Business Administration - BBA, Business/Commerce,
    Avans Hogeschool Breda
    2016
    Bachelor of Business Administration - BBA, Business/Commerce,
Diploma's
  • Growth Marketing Certificate
    Growth Tribe
    2021