- Sunweb GroupHead of Product & UXoktober 2023 - Vandaag (1 jaar en 7 maanden)Rotterdam, Nederland• Leading team of 10 professionals (Product, UX & Data)• Accountable for conversion & growth metrics and overall product vision & strategy
- Sunweb GroupSr. Product Manager E-commercenovember 2022 - september 2023 (10 maanden)Rotterdam, Nederland• Product vision, strategy & execution of the booking flow focused on ancillaries and post-booking ancillary upsell• Increased CVR with +7% and attach rate with +12%
- NADUVIProduct Leadaugustus 2021 - oktober 2022 (1 jaar en 2 maanden)Amsterdam, NH, Netherlands• Accountable for e-commerce metrics and overall UX of consumer facing platform• Increased overall CVR with +22% (+15% in first 100 days), AOV with +16% and x-sell CVR with +21%• Led multidisciplinary product team (6 FTE)• Strategic advisor to C-level management, reporting to CEO• Three direct reports (UX and CRO)
- Master in Communication Science (MSc)Radboud University Nijmegen2010
- Bachelor in Digital Communication (BComm)HAN University of Applied Sciences2007