- YUM InternationalBrand ManagerVOEDSELINDUSTRIEaugustus 2015 - augustus 2016 (1 jaar en 1 maand)Kampala, Uganda• Developed marketing strategies to drive brand awareness and relevance to thetarget audience in Uganda.• Supported the Franchisee partner with localising brand communications for the local market.• Worked with agency partner to develop effective local marketing campaigns.• Implemented regional campaigns after adjusting marketing communications to ensure local relevance.• Planned and executed new 2 new store opening events and awareness campaigns.• Developed marketing communications with agency partners to support 2 new product launches.• Maintained relationships and supervised third party vendors and suppliers.• Coordinated media communication and public relations.• Identified opportunities to reach new customer segments in the local marketing strategy.
- NestléChannel Category Sales Development ManagementVOEDSELINDUSTRIEfebruari 2013 - februari 2015 (2 jaren en 1 maand)Kampala, Uganda• Developed all categories (Coffee, Infant Formula & Cocoa Beverages) and channelmarketing plans for the Uganda market.• Defined priorities for the budget allocated by the marketing team to ensure high ROI.• Developed & Implemented effective marketing campaigns to boost sales and defend market share.• Managed key account partners through relationship building and troubleshooting.• Supported the sales team with channel strategy and implementation of merchandising standards.• Managed relationships with all marketing-related suppliers in the local market.• Trained and supervised a team of merchandisers to implement the Nestlé 'Picture of Success'in the trade.• Localised regional campaigns and a public relations program called 'Nestlé Healthy Kids'.Designed and Implemented strategies to minimize expiry loss.• Monitored competition and advised the marketing team on the best course of action.
- B(HONS) International BusinessLimkokwing University,Malaysia2009Bachelors in International Business
- MBA Global MarketingIAE Nice2017Master of Business Administration Global Marketing
- Msc Digital MarketingSkema Business School2019Digital Marketing